Digital Marketing Manager (Amazon) (mfd)

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Headquartered in Needham, Massachusetts, we have a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing us to enter multiple product categories and drive significant growth and market share gains. Our products are sold at key retailers online and offline and through distributors around the world.

Position Overview

We are looking for a Digital Marketing Manager for the Amazon Marketing Team within SharkNinja to drive our products through the Amazon platforms across Germany. You will own demand generation within the Amazon Advertising ecosystem, creating solutions and strategies that drive profitable growth. The role is based in our central Frankfurt office, hybrid 3 days a week.

Key Responsibilities

• Strategy Development : Own the strategic roadmap for Amazon paid media aligned with business priorities and growth targets.
• Campaign Management : Plan launch and optimize campaigns with agency partners across Amazon DSP, AMS and emerging Amazon formats, leveraging AMC data to identify customer behaviors, map conversion paths and refine audience targeting.
• Performance Ownership : End-to-end accountability for performance across the Amazon media funnel from awareness to conversion to repurchase.
• Analytics and Reporting : Obsess over performance dashboards, track KPIs and translate insights into actionable strategies. Communicate results clearly to stakeholders at all levels.
• Data Obsessed : Use insights from AMC, Retail Analytics and internal BI to find opportunities, kill inefficiencies and scale winners fast.
• Budget Management : Own and optimize media budgets ensuring efficiency, growth and ROI.
• Conversion Optimization : Partner with content, creative and UX teams to test messaging, imagery and landing experiences that move the needle.
• Market and Competitor Intelligence : Stay ahead of market trends, category shifts and competitor tactics, shaping how SharkNinja shows up on Amazon.
• Agency and Partner Management : Direct external agencies and partners with clarity and accountability, setting clear objectives, KPIs and performance thresholds.
• Cross‑Functional Collaboration : Work hand‑in‑glove with Amazon sales, content, brand creative and regional/global media teams to ensure aligned execution and feedback loops.
• Innovation & Testing : Run a continuous test‑and‑learn agenda across audiences, creatives, placements and formats to drive incremental gains.

Skills and Qualifications

• 6 years of experience in Amazon digital marketing, ideally in a fast‑paced high‑growth environment.
• Fluent German and English.
• Deep understanding of Amazon’s advertising ecosystem including DSP, PPC, Sponsored Ads and AMC.
• Proven experience with AMC or working closely with analytics teams to activate data insights into media strategy.
• High analytical acumen with strong data storytelling skills; able to build a narrative from numbers.
• Demonstrated success managing substantial budgets and delivering tangible business outcomes.
• Experienced in briefing, managing and challenging media and creative agencies.
• Strong project management skills that juggle multiple priorities and move fast while maintaining accuracy and accountability.
• Growth mindset, always looking for what’s next, how to move better and how to move forward.

Our Culture

At SharkNinja we don’t just raise the bar – we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts and more. We empower your personal and professional growth with high‑impact learning programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company – you’re part of an outrageously extraordinary community. Together we won’t just launch products; we’ll disrupt entire markets.

Equality, Diversity, & Inclusion

At SharkNinja Diversity, Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support all associates in bringing their authentic selves to work, making an impact and having the opportunity for career acceleration. With help from our leadership, associates and our community we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at People & .

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