Digital Marketing Specialist

About the role

We are looking for a passionate, results-driven Digital Marketing professional to join our growing global Marketing team. CitNOW, part of CitNOW Group, provides market-leading automotive software solutions and has several successful partnerships with major OEMs such as BMW Group and Mercedes-Benz.

Having been established in the DACH market for 10+ years we have now reached an exciting period of growth, and we are looking for a Digital Demand Generation Specialist who can drive our ambitious plans. This role is key to the success of our business acceleration and will manage the digital marketing activities for our DACH and Poland markets (DACHP).

The Digital Demand Generation Specialist will have autonomy over planning, development and management of regional campaigns, content and copy to drive demand generation, customer retention and build awareness. We’re seeking someone with a strategic mindset and hands-on execution ability to drive strategic marketing initiatives in the region.

CitNOW Group offers a collaborative working environment, as part of a close-knit team, where your contribution will make a significant impact. We are proud of our ‘One Team’ ethos and are excited to find someone who shares our values to join our team.

About us

Founded in 2008, CitNOW is an innovative, enterprise-level software product suite that allows automotive dealerships globally to sell more vehicles and parts more profitably. CitNOW’s app-based platform provides a secure, brand-compliant solution – for dealers to build trust, transparency and long-lasting relationships.

CitNOW Group was formed in 2021 to unite a portfolio of 12 global software companies leveraging innovation to aid retailers and manufacturers in delivering an outstanding customer experience. We have over 300 employees worldwide who all contribute to our vision to provide market-leading automotive solutions to drive efficiencies, seamlessly transforming every customer moment.

The CitNOW Group is no ordinary technology company, we live a series of One Team values and this guiding principle forms the foundation of CitNOW Group’s award winning, collaborative and inclusive culture.

Key responsibilities include:

• Plan and execute digital marketing campaigns across paid search, display, social media, email and SEO
• Execute the strategic marketing plan in the DACH region, localising and translating when necessary
• Develop and execute a regional cross-channel marketing plan to drive growth, customer retention and maximise ROI
• Develop and manage content and copy for blogs, social media and website
• Monitor, analyse, test and report on campaign performance using tools like HubSpot and Google Analytics
• Collaborate with local DACHP team members and the central marketing team to align digital strategies with the overall marketing plan
• Stay up to date with digital marketing trends, tools and best practice
• Maintain an awareness of how AI is shaping digital marketing with a pro-active approach to exploring AI tools for automation, personalisation and performance
• Drive the digital direction through website optimisation, maintain website content, social posting, implementation of a keyword strategy and PPC
• Ensure efficient management of marketing costs and ROI tracking
• Ensure data is managed in accordance with the Data Protection Act and PECR (Privacy and Electronic Communication Regulations)

We are looking for:

• Written and verbal fluency in German and English is essential, with excellent communication skills
• 3-5 years of experience in a digital marketing role, ideally in the B2B SaaS industry
• Proficiency in Google Ads, Meta Business Suite, SEO tools, Google Analytics, HubSpot and Salesforce
• Experience with CMS platforms such as WordPress is desirable
• A data-driven decision maker, with strong analytical skills and exceptional attention to detail
• Creative, flexible, self-starter with a proactive and collaborative approach
• A strategic thinker, with the ability to align marketing activity to business goals

In addition to a competitive salary, our benefits package is second to none. Employee wellbeing is at the heart of our people strategy, with a number of innovative wellness initiatives such as flexi-time, where employees can vary their start and finish times within our core business hours and/or extend their lunch break by up to 2 hours per day. Employees also benefit from an additional two half days paid leave per year to focus on their personal wellbeing.

We recognise the development of our people is vital to the ongoing success of the business and proudly promote a culture of continuous learning and improvement, along with opportunities to develop and progress a successful career with us.

The CitNOW Group is an equal opportunities employer that celebrates diversity across our international teams. We are passionate about creating an inclusive workplace where everyone’s individuality is valued.

View our candidate privacy policy here - CitNOW-Group-Candidate-Privacy-Policy.pdf (citnowgroup.com)