Head of Global Creative, Copy

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 200 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 15 local offices around the world. Visit our careers website to learn more.

Team mission

Whether an email subject line, an Instagram post, or a billboard in central London, we believe copy can connect people with brands — and we’re hunting for someone who agrees.

GetYourGuide is looking for a Global Head of Creative, Copy to join our Global Creative Marketing team. In this role, you’ll be responsible for our brand voice, implementing it across all consumer touchpoints. You’ll operate as a strategic creative partner with the ability to drive end-to-end creative direction for global campaign work, as well as other projects and teams in need of creative support. The ideal candidate will lead a group of highly talented writers, both full-time employees and freelancers, responsible for how we talk to travellers around the world.

This is a highly strategic role where you’ll lead the direction of storytelling across marketing campaigns, digital experiences, product communications, and editorial content. Your work will directly influence how customers perceive and connect with our brand, transforming our messaging into an emotional, engaging, and memorable experience.

You will:

• Define and lead the creative direction for brand storytelling, ensuring a compelling and unified brand voice across all platforms.
• Develop and refine our tone of voice guidelines, ensuring they evolve with our brand and remain effective across different markets, channels, and audiences.
• Lead the strategic and creative execution of brand campaigns, content, and customer experiences—translating business objectives into compelling narratives.
• Work cross-functionally with Brand, Product, Performance Marketing, and Comms teams to align storytelling with strategic goals and customer insights.
• Mentor and develop copywriters, fostering a culture of creative excellence and innovation.
• Ensure consistency in messaging across all brand touchpoints, from website and social media to product communications and advertising.
• Guide and collaborate with external agencies and freelancers to maintain brand integrity and quality in all outsourced storytelling efforts.
• Stay ahead of industry trends, cultural insights, and new storytelling techniques to keep GetYourGuide’s brand voice fresh and compelling.

Who you are

• 7+ years of experience in a senior creative role, ideally in-house or a mix of agency and in-house environments.
• A strong portfolio showcasing expertise in brand storytelling, creative direction, and content strategy, with a distinct voice and style.
• Deep expertise in tone of voice development, messaging strategy, and creative storytelling across multiple formats.
• Proven experience setting creative direction for brand storytelling, ensuring alignment with business goals and customer needs.
• Strong leadership skills, with a track record of mentoring and developing creative teams.
• Ability to collaborate across teams and influence senior stakeholders to drive impactful storytelling initiatives.
• Exceptional writing, editing, and communication skills are required. Native-level English is required, and additional languages (German or French) are a plus.
• Experience working on global brands and diverse markets, with an understanding of how to tailor storytelling for different audiences.
• Highly organized, able to manage multiple projects, and skilled at balancing creative vision with business priorities.

How we set you up for success:

• Virtual stock options make you an integral part of the company’s success
• Invest in your development with an annual personal growth budget
• Company Pension Scheme, GYG is matching with 50% (max. 100€/month)
• Urban Sport Club, special price for a membership.
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via .

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to . Stay vigilant and protect yourself from recruitment scams.

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