Manager Brand & Activation HnB

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Location: Munich, Germany

Become part of a revolutionary change! We\'re transforming our business towards a smoke-free future, building something new, innovative, and unprecedented.

We Offer You

• Employees are our top priority. Our development plan aims to promote and advance you in the best possible way, tailored to your individual situation.
• Flexible working hours and home office options (remote/office split 60/40) with modern equipment.
• Competitive, above-average salaries with equal salary considerations; PMI is Equal Salary certified.
• Relocation support to Munich and various corporate benefits.

Your Accountabilities

As our Manager Brand & Activation (m/f/d) for the Heat not Burn (HnB) category, you will lead the development and execution of high-quality brand communication and activation strategies. You will coordinate omni-channel implementation to reach and engage target audiences, and oversee four teams (Brand & Category Content, Own Channel Activation, IR Activations, Sustainability). You will drive the 12-month commercial calendar for the HnB category, contributing to overall marketing goals.

• Develop and implement brand and activation strategies based on consumer insights and market trends.
• Lead the planning and execution of brand and category campaigns with the team, ensuring timely, high-quality, and on-budget delivery.
• Oversee the development of creative assets, media plans, and messaging for consistent omni-channel communication.
• Drive sustainability initiatives and integrate them into brand activities.
• Build and maintain strong networks with agencies and suppliers to ensure innovative and effective brand execution.
• Ensure compliance with local regulations, PMI Marketing Code, and internal policies.
• Act as main point of contact for brand and category topics with PMI OC, EU region, and local stakeholders.
• Lead, coach, and develop four teams (up to 14 headcount), fostering a collaborative and innovative environment.
• Manage the department budget and ensure effective resource allocation.

Your Profile

• Master\'s Degree in marketing management, economics, or related fields.
• 8+ years of experience in brand communication or related fields, ideally in FMCG.
• 4+ years of leadership and team management experience.
• Proven experience in brand communication, category management, or business partnering roles within FMCG or similar industries.
• Strong leadership, with the ability to inspire, coach, and develop diverse teams.
• Excellent stakeholder management and relationship-building abilities, including experience working with senior leaders and cross-functional teams.
• High initiative, creativity, and solution orientation.
• Strong analytical and strategic thinking skills, with a hands-on mentality.
• Excellent communication and interpersonal skills; ability to convey complex topics clearly and engagingly.
• Flexibility, adaptability, and openness to change.
• Passion for innovation, sustainability, and consumer-centric marketing.
• Flexibility and mobility – the role supports future positions within the organization, potentially in other markets.
• Experience in cross-functional projects and strong project management skills.
• Good understanding of financial and commercial metrics.
• Excellent MS Office skills, especially PowerPoint and Excel.
• Fluent English, both spoken and written.

Equal opportunities and diversity are part of our everyday life. Severely disabled applicants are welcome at Philip Morris GmbH.

How to apply

Interested? Apply online at PMI Careers with your CV, a motivation letter, and references to shape your future with us.

Ref: 17009

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