Manager Marketing Tech & Analytics (m / f / d), Part-Time 20h

Intro

Welcome to Sanoptis – a leading network of modern eye clinics and ophthalmology practices with over 440 locations throughout Europe. Our vision is to improve well‑being and quality of life through first‑class ophthalmological treatment. Our innovative, decentralized model enables our partner locations to operate independently and focus on the individual needs of their patients, while benefiting from the synergies, state‑of‑the‑art technology, and many other opportunities the network provides.

Do you combine tech affinity with data‑analytics to create conclusive dashboards? Then you’re in the right place!

In this role, you will support Sanoptis’ growth by building performance dashboards and ensuring CRM systems are operational. You will optimize their use for us and our eye clinics based on comprehensive marketing data. Your expertise in analytics and the right tech stack will enable our management and clinics to make informed decisions based on high‑quality underlying data.

Join our team in Berlin as soon as possible as a Manager Marketing Tech & Analytics (m / f / d) - part‑time (20 hours).

In this role, you will

Manage our tech stack: You will manage and optimize our marketing technology stacks (e.g., CRM, marketing automation, web analytics, CDP). You will prepare the stack to integrate data from GA4, Google Ads, Meta Ads, TikTok, Funnel, and Zapier into a cohesive dashboard. This will include collaborating with in‑house IT and external service providers to implement new technologies and providing training and support to the marketing team.

Optimize our CRM: You will support the development of the API between the patient management system, booking calendars, and reporting. You will design an intuitive, user‑friendly dashboard that visualizes key performance metrics and allows daily and weekly data comparison. Ensuring data quality and integration between the various systems will be your top priority, along with developing automation solutions for campaign management and lead scoring.

Create analytics and insightful reporting: You will analyze and report marketing metrics to identify optimization potential, automate data updates and report generation, and replicate dashboards for additional clinics when appropriate. You will also support personalization and segmentation of marketing measures while ensuring compliance with data protection guidelines (GDPR, CCPA).

Your profile includes

• A successfully completed degree in marketing, computer science, business informatics, or a related discipline.
• Professional experience as a data analyst with marketing technologies – particularly in CRM, marketing automation, and web analytics, with expertise in dashboard creation and database/data warehouse building using BigQuery or similar tools.
• Strong proficiency with GA4, GTM, and other marketing platforms, and a technical understanding of API interfaces, databases, and tracking technologies. Experience with HTML, CSS, JavaScript, or SQL and data manipulation is preferred.
• Expertise in data‑visualization tools such as Tableau, Power BI, or similar, with excellent analytical and problem‑solving skills and an understanding of digital customer journeys and personalization strategies.
• Project management skills in interdisciplinary teams, demonstrating strong communication and problem‑solving ability.
• Up‑to‑date knowledge of data‑protection regulations and IT security.
• Language level C1 in English (required) and German at B2–C1 (a strong benefit).

Sanoptis offers

• Competitive compensation: A highly competitive salary package complemented by an annual performance‑based bonus tied to individual and company performance goals.
• Autonomy and creative freedom: The opportunity to work independently and contribute comprehensively with innovative ideas thanks to flat hierarchies and short decision‑making processes.
• Professional development: Continuous learning and growth opportunities through training, online academies, workshops, and industry conferences.
• Mental health support: Access to psychologists and mental‑health programmes to promote a healthy work‑life balance.
• Physical well‑being: A subsidised membership at Wellpass Fitness Centre, prioritising your physical health.
• Inclusive culture: Join a talented and diverse team with a warm office culture and team events.

Equal opportunities

At Sanoptis, we value talent, passion, and attitude over specific experience. We welcome applicants from diverse backgrounds and prioritise equal opportunities for all.

Contact

If you’re ready to help shape the digital future of ophthalmology, we want to hear from you! Apply now to join our dynamic team and make a meaningful impact on people’s lives. You can contact us at

About us

With over 440 locations across Europe, Sanoptis is a strong network of modern eye clinics and ophthalmology practices. Thanks to excellence, innovation, and close collaboration with our physicians, we are now a leader in the industry. Partnering with Sanoptis means maintaining your entrepreneurial freedom while benefiting from the advantages of our network, such as growth financing, knowledge transfer, and synergy effects. Our vision is to improve people’s well‑being and quality of life across the board through first‑class ophthalmological care.

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