Market Community Lead EE, VALORANT Riot Games Berlin, Germany Senior (5+ years) 1 day ago Bookmark

Market Community Lead for VALORANT in Eastern Europe, you will be the key connector between our players, our brand, and our product teams. You will lead programs and initiatives that deepen community engagement, build strong influencer relationships, and deliver impactful marketing communications that inspire, delight, and inform our players.

You will be responsible for growing an engaged VALORANT player community, partnering with creators and influencers to bring campaigns to life, and ensuring our communications are both globally aligned and locally relevant. You will work closely with Publishing, Esports, Creative, and other cross-functional teams to craft narratives and activations that strengthen long-term affinity for VALORANT in your market.

Reporting to the Publishing Manager DACH & Eastern Europe, the Market Community Lead will be based in Berlin (Germany).

Responsibilities:

• Develop and execute community engagement programs and initiatives tailored to Eastern Europe’s VALORANT players
• Build and maintain strong relationships with local creators, influencers, and community leaders to amplify key moments and campaigns
• Partner with Publishing and Esports teams to integrate community and influencer activations into marketing and esports initiatives
• Create and deliver marketing communications that are locally relevant and aligned with our regional product strategy
• Champion player perspectives, needs, and feedback to internal teams by monitoring sentiment, gathering insights, and surfacing recommendations
• Identify and deliver player-facing opportunities and experiences that connect the community with VALORANT’s key beats and events
• Coordinate with global and regional partners to ensure consistent messaging and impactful campaign delivery
• Track, analyze, and report on community and influencer campaign impact to optimize future efforts

Required Qualifications:

• 5+ years in community management, influencer relations, or marketing communications in gaming, entertainment, or related industries
• Proven ability to engage and grow player communities through targeted programs and activations
• Experience managing influencer and creator partnerships, from sourcing to campaign execution
• Strong communication skills, fluent in Polish and English
• Ability to adapt global messaging to resonate with local audiences
• Passion for FPS games and a strong understanding of VALORANT’s player culture

Desired Qualifications:

• Experience integrating community and influencer programs with broader product and esports initiatives
• Familiarity with marketing communications planning and campaign integration
• Track record of delivering activations that drive measurable player engagement, particularly at a community and influencer level
• Comfortable working in fast-paced, highly collaborative environments

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Our Perks:

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

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