Market Development Lead, Dusseldorf

Leading the future in luxury electric and mobility

At Lucid, we aim to introduce captivating, luxury electric vehicles that elevate the human experience and transcend limitations of space, performance, and intelligence. Our vehicles are designed to be intuitive, liberating, and future-oriented.

We plan to lead in this new era of luxury electric mobility by focusing on great design—where every decision benefits the individual and the environment. When boundless by convention, you are free to define your own experience.

Join a team of industry-leading minds. Besides competitive salaries, we foster a community of innovators eager to make an immediate, significant impact. If you're driven to create a sustainable future, this is the place for you.

Do you feel at home in the luxury segment with an excellent network and access to VIPs, influencers, and the luxury scene in Germany? Are you a multitasking organizational talent and passionate sales professional committed to delivering a world-class luxury experience? Then this role is for you!

The Role:

• Establish and maintain high-level knowledge of the company’s mission, vision, and brand identity.
• Prioritize and schedule tasks effectively, driving brand awareness in your territory and preparing for studio openings.
• Identify relevant events in your area and participate as a brand representative.
• Coordinate and implement test drive events, pop-ups, product awareness initiatives, loyalty events, community engagement events, and driving experiences to bring the Lucid brand to life for prospective owners and the automotive community.
• Meet test drive, reservation, and sales targets.
• Manage post-event analysis, budget reconciliation, and reporting.
• Assist in hiring, training, and managing the luxury experience team for studios.
• Support the launch of Lucid’s segment-defining sedan “Air” by organizing relevant operations activities.
• Collaborate cross-functionally within Lucid (Sales, Marketing, Finance, IT, Retail, HR) to achieve goals.
• Work with the Enablement team to train and manage customer-facing event personnel.
• Manage the sales vehicle demo fleet, assist in orders, supervise usage, and ensure timely availability.
• Implement a stock management system, including merchandising and POS promotions.
• Handle ad-hoc requests as assigned by the Country Manager Germany and HQ leadership.

Qualifications:

• 5+ years of experience managing and selling in a luxury customer environment.
• Strong interpersonal and communication skills.
• Ability to prioritize multiple projects under tight deadlines.
• Goal-oriented, proactive, and self-starting.
• Entrepreneurial mindset with a passion for fast-paced, high-growth startups.
• Extensive network within VIP, influencer, and key luxury target groups.
• Excellent collaborator and team player, maintaining positive relationships and helping overcome obstacles.
• Bachelor’s degree or higher.
• Native German speaker and fluent in English; additional languages are a plus.

Advantageous:

• Passion for automobiles, EVs, and mobility innovations.
• Experience in luxury and high-tech industries.
• Proficiency with productivity tools like Excel and PowerPoint.

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