Marketing Activation Lead

Marketing Activation Lead – Dometic

Join to apply for the Marketing Activation Lead role at Dometic .

About the Position

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. We are on a growth journey – now looking for a Marketing Activation Lead to support Germany.

The Marketing Activation Lead leads the local implementation of centrally developed marketing initiatives with a strong focus on enabling commercial success. A key responsibility is to ensure that the sales team is equipped with relevant, localized product materials, campaign assets, and sales tools that align with both central strategy and local market needs. The role also drives the collection and communication of local consumer and customer insights, as well as competitor monitoring, to inform both sales and marketing decisions. In addition, the Marketing Activation Specialist manages local trade shows, events, media relations, and campaign adaptations, ensuring consistent brand execution and strong local market relevance.

Your Main Responsibilities

Local Activation of Central Campaigns

• Adapt and implement centrally developed campaigns to ensure they are relevant and effective in the local market.
• Coordinate with central marketing teams to secure assets, clarify messaging, and provide local market feedback.

Trade Shows And Events

• Plan, organize, and manage participation in local trade shows, exhibitions, customer events, and other on‑ground activations.
• Ensure alignment with the brand’s strategic objectives and central marketing themes.

Press and Media Coordination

• Manage local media relations, including maintaining press contacts, handling press releases, and ensuring timely translations and localization of centrally developed content.

Sales and Product Support

• Support the local sales team by providing localized product information, promotional materials, and campaign tools.
• Collaborate on the development of customer presentations, sales kits, and product training sessions.

Insights and Monitoring

• Gather and share local consumer insights, customer feedback, and market trends with relevant central and local stakeholders.
• Monitor competitor activities within the local market and provide structured reporting.

Internal Coordination

• Serve as the liaison between the central marketing team and local departments (sales, customer service, etc.) to ensure cohesive execution and information flow.
• Ensure timely reporting and documentation of local marketing activities and outcomes.

What do we offer?

You are offered an interesting role in a dynamic, fast‑paced, and global environment with great opportunities to grow, evolve with the company, and take on new challenges.

A suitable background would be

• Relevant academic background in Marketing & Communications, or a related field.
• 3+ years of experience in marketing, trade marketing, or commercial roles, preferably in a matrix or international environment.
• Strong project‑management skills with the ability to coordinate multiple initiatives and stakeholders simultaneously.
• Experience in localizing global marketing materials and adapting campaigns for local relevance.
• Strong understanding of the local market landscape, consumer behaviour, and media environment.
• Fluent in both local language and English (spoken and written).
• Proficiency in Microsoft Office; knowledge of Adobe Creative Suite and CMS tools is a plus. Familiarity with common marketing project and analytic tools.
• Willingness to travel for events and cross‑functional collaboration as needed.

Languages

• Mandatory: Fluency in English and German.
• Beneficial: Any additional languages spoken in the region are highly meriting.

To be successful in this role, we believe you possess the following skills, competencies & characteristics

• Proactive, hands‑on, and solution‑oriented mindset with a strong sense of ownership.
• Excellent communication skills in both German and English, both written and verbal, with the ability to adapt content for different audiences.

Dometic’s Core Values

To thrive and succeed in this role, you understand the importance of our core values – Together We Build Our Future , We Play to Win , We Embrace Change , and We Walk the Talk ; these values reflect the heart and soul of Dometic and they define what it takes to work here and how we do things.

Dometic operates with a 4+1 policy: 4 days per week in the office and the possibility to work 1 day per week remotely. We see the social aspect of being in the office, meeting colleagues, having short coffee break interactions or a quick face‑to‑face meeting as key to success as we become more productive and fast‑paced in terms of problem solving, learning, cross‑functional collaboration and, not least, having fun at work!

#J-18808-Ljbffr