Marketing Lead Southeastern Europe (RO/HU/HR/SI/GR/BU) - all genders

Marketing Lead Southeastern Europe (RO/HU/HR/SI/GR/BU) - all genders

Join to apply for the Marketing Lead Southeastern Europe (RO/HU/HR/SI/GR/BU) - all genders role at Zalando

Overview

The Marketing Lead for Romania, Hungary, Croatia, Slovenia, Greece, and Bulgaria drives Consumer Marketing in the region as part of the CEE cluster. You will bring the local voice and market insights to life, drive brand perception, and contribute to business growth in the region. You will work closely with Global Marketing, Go-To-Market Marketing, and CEE Markets cross-functional teams to grow market share, customer base and improve business performance through awareness and consideration initiatives. This includes global campaigns, local amplifications of global projects, and market-specific campaigns and initiatives developed to capture local momentum and opportunities. The Marketing Lead collaborates with key business units and stakeholders, particularly with the General Manager and dedicated market teams, to drive the value proposition and bring the market voice to the decision table. This role is Berlin-based and relocation is necessary.

What we’d love you to do (and love doing)

• You will create and execute a local annual marketing strategy to meet business and growth objectives in the respective markets
• You have a sharp eye and in-depth understanding of fashion and e-commerce environment, market dynamics, competitive landscape, customer insights, and upcoming trends to inform go-to-market strategy and the wider Zalando organisation
• You’ll work closely with Global Marketing Team and cross-functional teams (Retail, Commercial Planning and Pricing, Business Development, PR, Corporate Communications) to define core audiences and tactics, driving efficiency and unlocking effectiveness by scaling best practices across the region
• You collaborate in the development of global Marketing initiatives, planning and executing local campaigns and amplifications that build on audience and market insights
• You will manage the regional media budget, together with the Media Team, with the goal of maximising the effectiveness of our investment, measuring marketing impact, and capitalising on growth opportunities
• You develop synergies with other Markets, especially within the CEE Cluster, by leveraging initiatives with potential relevance and by scaling local activations, best practices and learnings

We’d love to meet you if…

• You have 8+ years of marketing and commercial experience, preferably in e-commerce fashion, with a proven track record of driving market share growth. You’ve built and executed successful marketing strategies, especially in Romania and ideally in other markets like Hungary, Croatia, Slovenia, Greece, or Bulgaria.
• You are fluent in Romanian and English; another language from the markets above is a plus.
• You are a passionate achiever with strong leadership skills able to guide and mentor team colleagues and drive healthy and inclusive teams
• You are an expert on the Romanian market, and ideally have experience in Hungary, Croatia, Slovenia, Greece, or Bulgaria to win the hearts and minds of our consumers and provide insights into local competition and market trends
• You have strong experience in planning and executing regional/country marketing strategy, with deep expertise in reaching and engaging users through a targeted value proposition and marketing strategy, applying insights and KPIs to strengthen marketing position and drive growth
• You have a data-driven and analytical mindset with advanced ecommerce analytics tools understanding, result-oriented mentality, and ability to manage multiple tools and collaborate with stakeholders
• You have experience in marketing budget management, end-to-end full-funnel campaign execution, and a track record of on-campaign management with creative, media, and influencer agencies
• You are adept at delivering in a fast-paced, matrix-structured environment and can prioritise the right business needs, embrace change, and drive improvements
• You are a team player, well organized, and comfortable steering several key projects with different stakeholders while acting as an owner and facilitator
• You are a strong communicator who can manage various stakeholders with critical thinking and develop solutions to business issues

If you think you have what it takes, we encourage you to apply even if you don’t meet every single requirement. You may just be the right candidate for this or other roles.

Inclusive by design

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce — one that is inclusive by design. We assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We do not want you to include your picture, age, or marital status in your CV. We want to provide a great candidate experience and can accommodate needs during the hiring process.

Our offer

• Employee shares program
• 40% off fashion and beauty products, 30% off Lounge by Zalando, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model with up to 60% remote per week
• Work from abroad for up to 30 working days a year
• 27 days of vacation per year for full-time employees
• Relocation assistance available (subject to prior agreement)
• Family services and counseling support
• Health and wellbeing options (including Wellhub)
• Mental health support and coaching
• Professional development through training and peer-to-peer reviews

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet, Retail, and IT Services

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