Marketing Manager Germany & Austria

Overview

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography.

This role in summary

We are looking for an enthusiastic and committed employee to join our German team as Marketing Manager Germany & Austria.

Part of Whirlpool Corporation, KitchenAid Europe Inc. is selling throughout Europe, Middle East and Africa a range of premium Small Domestic Appliances (SDA), starting with the iconic Stand Mixer, well known by all pastry lovers. Throughout its long history, KitchenAid has remained true to its roots as the brand for those who are passionate about cooking and, with each new development, continues to deliver a mix of sophisticated professional technique and iconic design.

Responsibilities

• Develop Marketing Strategies: Create and implement a 360- degree marketing plan on a local level, aligned with company goals as well as local strategies. Determine the optimal media mix.
• Manage Budget: Allocate and oversee marketing budget.
• Collaborate with and manage agencies: Supervise and work closely with different stakeholders: PR, event agencies, print, demo & merchandising, etc.
• Partnerships: Seek for valuable brand & influencer partnerships, in collaboration with PR agencies. Maintain a close relationship with main partners.
• Collaborate closely with the local sales team: Understand the market needs and work closely with sales to achieve market goals. Support sales with marketing activities such as merchandising, demonstrations or promotions.
• Trade marketing: Support trade partners (in close contact with sales) with marketing requests: social media campaigns, in-store, brand pages, etc.
• Oversee Content Creation: Manage production of marketing materials in close collaboration with brand team and local sales team
• Collaborate with other Departments: Work with other teams to align marketing efforts.
• Organize Events: Plan and execute promotional events and trade shows.
• Manage Campaigns: Oversee marketing campaigns across various channels.
• Ensure Brand Consistency: Maintain uniformity in brand messaging and visuals.
• Conduct Market Research: Analyze market trends and competition.
• Analyze Performance: Track and report on marketing campaign results in collaboration with PR agencies

Qualifications

• Master degree in Marketing and/or International Business
• +5 years experience in trade, brand or product marketing
• Experience working with a premium brand, would be a plus
• Consumer-oriented mindset and channel and market insight
• Experience in development and implementation of concepts
• Fluent in German and English language
• Cross functional team player
• Strong sense of responsibility and autonomy
• Strong analytical and communication skills
• Excellent knowledge of Microsoft Excel and PowerPoint/Google Slides
• Motivated by cooking and home appliance world
• Experience in Sales, PR & Events and Social Media is a plus
• Willing to travel to Brussels/Strombeek 1x/week (during onboarding period)
• Having a driver’s license

What we offer

Join our well-structured and consolidated team at KitchenAid, where collaboration and excellence are deeply valued. You'll thrive in an international environment offering global career opportunities. This role provides a unique chance to influence company development and engage in impactful international projects. Enjoy a supportive team spirit and positive atmosphere that fosters growth and innovation. Embrace agile working practices and immerse yourself in our vibrant international culture, becoming a true KitchenAid'er who contributes to our collective success!

EEO Statement

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Household Appliance Manufacturing

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