Marketing Program Manager, EMEA (m/f/d)

What will you do

At Johnson Controls, we believe that growth isn’t just about new customers,it’s about unlocking the full potential of ourinstalled base . We are hiring aPerformance Marketing Manager – EMEA to build and drive aprogrammatic marketing engine that focuses onrenewals, upsell, and customer lifetime value .

In this role, you’ll develop and execute data-driven campaigns that engage existing customers with relevant offers, lifecycle content, and expansion opportunities. You’ll create arepeatable marketing drumbeat that’s embedded into the sales rhythm, partnering closely with sales, product management, and regional field marketing teams.

This is a role for ahands-on execution expert with adata-obsessed mindset , strong content creation capabilities, and a relentless drive for measurable outcomes.

How will you do it

Lifecycle & Performance Marketing Execution

• Design and implement arepeatable, scalable marketing program targeting Johnson Controls’ installed base across EMEA.

• Create customer lifecycle programs aimed atrenewals, cross-sell, and upsell , aligned to solution roadmaps and sales priorities.

• Build and manage automated campaign flows (e.g., renewal reminders, usage nudges, upgrade offers) that are triggered by data and behavior.

Customer Engagement & Value Expansion

• Craftcompelling content (emails, guides, success stories, solution briefs) tailored to existing customer needs and value moments.

• Develop segmentation strategies that reflect customer types, contract cycles, and product usage insights to personalize messaging and offers.

• Align campaigns with product teams to ensuretiming, relevance, and alignment to innovation cycles .

Performance Measurement & Optimization

• Track full-funnel performance of lifecycle campaigns, includingrenewal rates, upsell revenue, engagement metrics, and ROI .

• Identify drop-off points in the customer journey and optimize content, timing, and format to improve outcomes.

• Run A/B tests, iterate messaging, and apply agile performance loops to continuously improve impact.

Sales & Product Interlock

• Collaborate withsales teams to align lifecycle marketing with account engagement strategies,supporting their motions with timely campaigns and content.

• Work withproduct managers to stay ahead of upgrade paths, feature releases, and pricing initiatives that can drive upsell or renewal urgency.

• Create shared KPIs and reporting dashboards that measure the business contribution of installed base marketing.

What we look for

• 7+ years in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing.

• Demonstrated success indesigning and executing campaigns targeting installed base customers .

• Strong experience withmarketing automation tools , CRM systems, analytics platforms, and content creation.

• You combinedata-driven decision making with a passion for crafting compelling messaging and campaigns.

• Hands-on executor with a bias for action,you move fast, test constantly, and always tie activity to impact.

• A natural collaborator who thrives at theintersection of marketing, sales, and product .

• Fluent inEnglish ; with the ability to workon-site at least 3 days/week .

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