Project Manager – Trade Shows / Roadshows / Events (m/f/d)

Department: Marketing

Reporting to: Marketing Director

Overview

We are seeking Project Manager to lead the planning, execution, and evaluation of large-scale internal events (minimum 300 participants), trade shows, roadshows, and strategic industry events. The ideal candidate combines outstanding organizational skills with a deep understanding of the hardware industry in transformation through AI, and demonstrates the ability to challenge assumptions and influence stakeholders with confidence.

Key Responsibilities

Event Project Management

• Plan, organize, and execute large-scale internal events, ensuring flawless delivery and measurable impact.
• Manage the company’s participation in external trade shows and strategic industry events, applying the same rigor and performance metrics.
• Define, monitor, and achieve key KPIs including lead value, conversion, and participant satisfaction.
• Collaborate and orchestrate cross-functional teams, aligning efforts across marketing, sales, product, and external partners.
• Manage budgets and agencies with precision, ensuring transparency, compliance, and timely reporting.
• Proactively identify and mitigate risks early in the event lifecycle to ensure seamless execution.
• Serve as a strong and assertive counterpart to internal and external stakeholders, ensuring business objectives are met without compromising quality.
• Continuously optimize event strategy to maximize ROI and brand impact.

B2B Marketing Integration

• Partner with the B2B marketing team to design and execute demand-generation campaigns around events.
• Align event strategy with account-based marketing initiatives and sales pipeline goals.
• Ensure that business audiences receive tailored content (e.g., case studies, whitepapers, executive sessions) within event frameworks.
• Track event-driven contribution to B2B pipeline growth.

Requirements

• Some experience in planning and executing large-scale events (300+ participants).
• Strong knowledge of the hardware sector and its transformation in the context of AI.
• Demonstrated ability to coordinate cross-functional teams and manage diverse stakeholders.
• Track record of delivering against KPIs (lead value, conversion, satisfaction).
• Excellent budget management skills and experience working with agencies.
• Strategic thinker with strong problem-solving skills and the ability to anticipate challenges.
• Exceptional communication, negotiation, and organizational abilities.
• Excellent written and verbal communication skills with accuracy and keen attention to detail, German being your first language
• Fluent in English

What We Offer

• A high-impact role with real ownership and room for innovation
• A fast-paced environment in a future-focused industry
• Collaborative culture with flat hierarchies
• Competitive compensation and development opportunities

When applying for this position, please send your CV (including covering letter and references) via our Online-Tool.

At Lenovo we are proud to be an equal opportunity company. This vacancy certainly applies for people with disabilities, too.

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