Project Manager - Trade Shows / Roadshows / Events (m/f/d)

General Information

Req # WD

Career area: Marketing

Country/Region: Germany

State: North Rhine-Westphalia

City: Essen

Date: Thursday, September 4, 2025

Working time: Full-time

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 on the Fortune Global 500, serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full‑stack portfolio of AI‑enabled, AI‑ready, and AI‑optimised devices, infrastructure, software, solutions, and services. Lenovo’s continued investment in world‑changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

Department: Marketing

Reporting to: Marketing Director

Overview

We are seeking an experienced and driven Project Manager to lead the planning, execution, and evaluation of large‑scale internal events (minimum 300 participants), trade shows, roadshows, and strategic industry events. The ideal candidate combines outstanding organisational skills with a deep understanding of the hardware industry transformation through AI and demonstrates the ability to challenge assumptions and influence stakeholders with confidence.

Key Responsibilities

• Plan, organise and execute large‑scale internal events, ensuring flawless delivery and measurable impact.
• Manage Lenovo’s participation in external trade shows and strategic industry events, applying the same rigor and performance metrics.
• Define, monitor and achieve key KPIs including lead value, conversion and participant satisfaction.
• Collaborate and orchestrate cross‑functional teams, aligning efforts across marketing, sales, product and external partners.
• Manage budgets and agencies with precision, ensuring transparency, compliance and timely reporting.
• Proactively identify and mitigate risks early in the event lifecycle to ensure seamless execution.
• Serve as a strong and assertive counterpart to internal and external stakeholders, ensuring business objectives are met without compromising quality.
• Continuously optimise event strategy to maximise ROI and brand impact.

B2B Marketing Integration

• Partner with the B2B marketing team to design and execute demand‑generation campaigns around events.
• Align event strategy with account‑based marketing initiatives and sales pipeline goals.
• Ensure that business audiences receive tailored content (e.g., case studies, whitepapers, executive sessions) within event frameworks.
• Track event‑driven contribution to B2B pipeline growth.

Requirements

• Proven experience in planning and executing large‑scale events (300+ participants).
• Strong knowledge of the hardware sector and its transformation in the context of AI.
• Demonstrated ability to coordinate cross‑functional teams and manage diverse stakeholders.
• Track record of delivering against KPIs (lead value, conversion, satisfaction).
• Excellent budget management skills and experience working with agencies.
• Strategic thinker with strong problem‑solving skills and the ability to anticipate challenges.
• Exceptional communication, negotiation and organisational abilities.
• Excellent written and verbal communication skills with accuracy and keen attention to detail; German is a first language.
• Fluent in English.

What We Offer

• A high‑impact role with real ownership and room for innovation.
• A fast‑paced environment in a future‑focused industry.
• Collaborative culture with flat hierarchies.
• Competitive compensation and development opportunities.

Application Process

When applying for this position, please send your CV (including covering letter and references) via our Online‑Tool.

Equal Opportunity Statement

At Lenovo we are proud to be an equal‑opportunity company. This vacancy certainly applies for people with disabilities, too.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any federal, state or local protected class.

AI Processing Notice

We use AI‑based tools to support some of our processes (e.g., online interview recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt‑out or contact us in case of any question.

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