Retail Marketing Coordinator- DACH

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity and ignites innovation.

• Runner First - We act in the best interest of the runner
• Word is Bond - We do what we say we’ll do
• Champion Heart - We give our all in everything we do
• There is no “I” in Run - We stay generous with our humanity
• Keep Moving - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Your Job:

The Retail Marketing Coordinator provides support to Retail Marketing team to ensure success with our retail partners. You will focus on executing marketing plans for Brooks retail partners and have a close relationship with the DACH Sales, Tech Rep, Retail Marketing Specialists and Marketing Manager to support the smooth delivery of our seasonal brand stories and in-store activations. You will also support the general retail base with a focus on in-store activations including Point of Sale, and In-store Graphics.

Excellent communication skills, a passion for the Brooks mission “to inspire people to run and be active” and a love for social media engagement is key to your success in this position!

Your Responsibilities:

• Support the Marketing Manager & Retail Marketing Team on every step of the planning and execution of retail activation for account segments (Buying Groups, Key Accounts, Field Accounts)
• Coordinate the execution of agreed seasonal retail marketing and “always on” POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget for Tier 2 accounts.
• Review for consistent and continuous visibility of the Brooks brand and products within selected accounts (brick & mortar, online, social, retail events) and provide continuous marketing support of Sales and Tech Reps to drive sell through within account base.
• Monitor and document Point of Sale materials to be distributed with all accounts in the DACH region dependent on classification; e.g. Track which stores we have shoe towers with the support of Tech Rep Team.
• Monitor respective account activation budgets, under the direction of the Retail Marketing Manager
• Coordinate and execute special in-store and corporate events for retailers, ensure on-time and in budget execution, under the direction of the Retail Marketing Manager
• Support Sales and Marketing team with execution of DACH vendor shows and retail-based events.
• Travel to account meetings and tradeshows for retail marketing presentations.
• Be the first point of contact for client buyers and marketing teams for Tier 2 Accounts.
• Proof the catalogue, tech and brand activation guide each season.
• Distribute training tools for Tech Reps provided by EMEA Marketing Team
• Provide hands‑on support to the broader marketing team across Digital Media, PR, Influencers, Events and eComm as required.
• Fill in Quarterly report templates for selected Tier 2 accounts.

Your Qualifications:

• Completed apprenticeship in Retail, Business, Marketing or similar.
• Minimum 1 year in a Marketing/Sales role, preferably in sporting goods, retail or lifestyle industry
• Fluency in German (absolute must), advanced level in English.
• Good understanding of brand building and integrated marketing approach.
• Experience in co-operation with sales and retail marketing.
• Readiness to travel and attend meetings and offerings with customers as well as events.
• Able to generate new ideas and creative solutions.
• Drive & energetic, trend‑conscious; sport‑savvy.
• Flexibility to work on own initiative or within team and cross‑functional framework.
• Excellent organizational and management skills.
• Ability to multi‑task and to get the job done when needed (hands on mentality).
• Good knowledge of following software: Word, Excel, Outlook, PowerPoint, (Graphic program a plus).
• Strong passion for the running enthusiast and practicing an active lifestyle.
• Able to generate new ideas and creative solutions.
• Car driver’s license.

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