(Senior) Marketing Manager, Performance & Growth - Berlin (m/f/d)

(Senior) Marketing Manager, Performance & Growth - Berlin (m/f/d)

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Since 2020, Pliant has been on a mission to rethink credit cards and empower companies to grow by providing a smart way to pay at scale. With app and API-based solutions, we allow businesses to issue physical and virtual credit cards, automate payment processes, track spending, and integrate data into their finance stack.

Pliant is growing quickly, expanding into 30 international markets. Our team of over 200 Plianteers comes from 38 nationalities and works remotely or in a hybrid environment from our Berlin headquarters.

About the role

We are looking for a Senior Marketing Manager, Performance & Growth (m/f/d) focused on Performance Marketing, Growth, and Account-Based Marketing (ABM) to drive scalable and targeted demand generation. This hybrid role will be based in Berlin, Germany and work closely with founders, sales, product, and design to create a high‑impact marketing engine and shape GTM execution.

What you’ll do

You’ll collaborate cross‑functionally with Sales, Product, and Founders to align growth tactics with pipeline goals, while leveraging data to fuel experimentation and insights.

• Paid Acquisition : Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic.
• ABM Execution : Design and execute account‑based marketing campaigns in close alignment with sales, targeting high‑value accounts with tailored messaging, content, and tactics.
• Growth Experimentation : Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements.
• Funnel Optimization : Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks.
• Campaign Execution : Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting.
• Marketing Ops : Set up and manage the tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales.
• Cross‑Functional Collaboration : Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies.
• Planning & Forecasting : Contribute to growth forecasting, performance reviews, and team planning rituals with data‑driven insights.

What you’ll bring

• 3‑6 years of experience in B2B performance/growth marketing, ideally in CaaS/SaaS or fintech (Series A‑C stage).
• Deep knowledge of performance marketing platforms (Google Ads, LinkedIn, Meta Ads) and lifecycle tools (HubSpot, GA4; DreamData is a plus).
• Proven experience designing and executing full‑funnel campaigns with measurable business impact.
• Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics.
• Ability to work autonomously in a fast‑paced, entrepreneurial environment and prioritize effectively.
• Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact.
• Bonus: Background in fintech or travel clients is a strong plus.
• Fluency in English (written and spoken) is required.

What we offer

• The opportunity to work in a growing team with significant responsibilities and a culture of knowledge sharing.
• Attractive remuneration and flexible benefits.
• Choice of preferred OS: Windows or Mac.
• Flat hierarchy and transparent communication in a relaxed, professional atmosphere.
• Flexibility to work remotely.
• Monthly mobility benefit.
• Wellhub Membership.
• Company card with a monthly allowance for lunches, coffee, and other coworker expenses.

At Pliant, we believe diversity and inclusion are essential to building an innovative product and an exceptional experience for both our customers and our team. We welcome individuals of all racial and ethnic backgrounds, religions, national origins, gender identities or expressions, sexual orientations, ages, marital statuses, and abilities. If you require accommodations or accessibility support during the interview process, please let us know in your application so we can make your experience seamless.

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