Senior Marketing Specialist

Overview

Europe HR & Operations Leader | Empowering Teams in Solar & Energy Storage | Strategic HR | Scalable Operations (Marketing, Delivery, Administration)

Responsibilities

• 1. Client & Partner Engagement
  • Build and maintain strong relationships with clients, distributors, and strategic partners to support joint marketing and branding initiatives.
  • Coordinate co-marketing activities and partnership campaigns to enhance market presence and business collaboration.
• 2. Campaigns & Events Management
  • Plan and execute integrated marketing campaigns, trade shows, roadshows, workshops, and training sessions with clear objectives and KPIs.
  • Ensure smooth execution of events, including content development, logistics coordination, and post-event follow-up.
• 3. Marketing Performance & Insights
  • Track, analyze, and report the effectiveness of campaigns and events, providing actionable insights for improvement.
  • Monitor market trends, competitor activities, and customer feedback to support data-driven decision making.
  • Create and localize marketing materials (brochures, presentations, videos, case studies) to empower the sales team.
  • Generate and qualify leads through digital and offline campaigns, ensuring timely handover to sales for conversion.

Qualifications

• Minimum 3 years of marketing experience; prior experience in the renewable energy or energy storage industry is a strong advantage.
• Proven track record in campaign management, event execution, or partner marketing that directly supported sales growth.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong analytical, writing, and communication skills, with the ability to translate data into actionable insights.
• Proficient in image and video editing software; prior experience in short video planning, scripting, or social media content creation is a plus.
• Familiarity with digital marketing tools (e.g., Google Ads, LinkedIn Campaign Manager, CRM systems such as Zoho or HubSpot).
• Professional fluency in both German and English, written and spoken. Proficiency in Chinese is a significant advantage for cross-regional collaboration.

Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Renewable Energy, Semiconductor Manufacturing, Electric Power Generation, and Electric Power Transmission, Control, and Distribution

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