Associate Director - Brand

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We are looking for a brand visionary. Someone who thinks in cinematic beats, crafts strategy like a screenwriter, and knows how to turn culture into brand capital.

Your mandate is simple: move the brand needle. You will translate big cultural truths into smart, impactful campaigns that turn heads, spark conversation, and scale views into value. You’ll work closely with our creative, media, product and growth teams to build Pocket into a loved, talked-about, and watched brand across Europe.

What you will do

• Own the EU brand strategy roadmap – aligning long-term brand positioning with short-term impact
• Lead creative planning for tentpole moments, IPs, content partnerships, and brand storytelling
• Use culture, data, and intuition to shape narratives that resonate with Gen Z and millennial audiences
• Partner with the content and performance teams to launch campaigns, audio storytelling, digital campaigns, and platform-native activations
• Define our brand voice and creative guidelines across platforms and partners
• Identify and unlock collaborations with influencers, media outlets, platforms, fandoms, and creators
• Run insights sprints, test hypotheses, and adjust strategy based on what’s really working

What you bring

• 8 - 12 years of progressive experience in brand management or marketing leadership, with a significant portion in the media or audio industry
• Demonstrated success in developing and executing impactful brand strategies that have driven measurable results
• Exceptional creative vision and a keen eye for design and messaging
• Strong financial literacy with proven experience in budget management and ROl analysis
• Deep understanding of the media landscape and evolving consumption habits
• Ability to thrive in a dynamic and evolving environment
• Fluency in English and German

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