Brand Partnerships Lead (Commerce) - Global Business Solutions- Berlin

Responsibilities

TikTok's GBS team empowers businesses, agencies and brands of all sizes to unleash their creative potential, connect with audiences and drive measurable business results. From designing scalable sales and service programs to delivering tailored tools and products, our team blends operational expertise with a customer-first mindset to help clients achieve their marketing and commerce goals on TikTok.

The Brand Partnerships Team Lead role is directly responsible for building relationships and helping clients drive business results on TikTok through consultation, education and support. Ideal candidates will combine an exceptional ability to lead and grow a team of sales professionals, act as a consultative sales player/coach, and deliver against sales quota. You should have a passion for growing our business exponentially, an outstanding ability to set the strategic vision, and a willingness to develop and execute scaled processes. Success in this position requires strong sales and problem-solving skills, attention to detail, and the ability to thrive in a dynamic environment.

This role sits within the Commerce vertical for the DACH region:

Location: Berlin, Hamburg or Munich

Key Responsibilities:

• Establish a sales strategy and innovative solutions and execution plans to achieve sales quota and team goals
• Become an expert in the assigned segments – collect and analyze competitive intelligence and market factors to anticipate client opportunities
• Develop and coach Brand Partnership Managers in setting long and short-term goals, milestones, and tracking performance towards revenue objectives
• Guide Brand Partnership Managers on consultative, client-centric selling and best-in-class presentations, coach and develop for career growth
• Lead JBP deals with respective Brand Partnership Managers
• Build relationships with C-Suite layer of key clients in the respective book of business
• Partner with cross-functional subject matter experts to develop, identify, and implement effective client advertising strategies
• Leverage data to identify consumer trends - spot wins, opportunities and optimizations
• Consult clients on TikTok product offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs

Qualifications

Minimum Qualifications

• Proven experience in advertising sales
• Proven people management experience and track record of building, coaching and developing high performing teams
• Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
• Experience building and developing C-level relationships and strategic partnership plans
• Strong paid media decision maker connections with key German e-commerce players
• Experience working with eCommerce clients across start-ups, scale-ups and enterprise accounts
• Strong analytical and consultative selling skills to help identify and measure customer objectives
• Full professional fluency in German and English in order to communicate with clients

Preferred Qualifications

• Strong knowledge of TikTok Shop monetisation products and strategy
• Previous leadership experience at TikTok or other high-growth eCommerce/ad-tech environments
• Hands-on experience working with both paid digital media teams and eCommerce teams to drive integrated client solutions
• Significant business unit, product or revenue responsibility in ad-tech, media, or branded firms
• Direct experience building scalable, repeatable processes to accelerate deal velocity
• Ability to develop and scale repeatable processes to accelerate deal velocity and product adoption
• Expert knowledge of digital media, mobile apps, and digital/mobile marketing
• Experience determining and comparing the effectiveness of media plans in relation to business objectives
• Media measurement comprehension across all channels including digital, TV, and OOH
• Background with Food & Nutrition, Beauty & Healthcare, Fashion or other commerce verticals is a plus

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.