Business Development Manager (M-F-D) - ARM Consumer Solutions

As the Germany Business Development Manager for ARM-based Consumer Solutions, you will lead the creation and execution of 4P strategy (Product, Price, Place, Promotion) tailored to local market dynamics. Your role is pivotal in enabling go-to-market success, ensuring product readiness, and driving performance through targeted execution and sales enablement.

At HP, we deliver exceptional Consumer Compute solutions with cutting‑edge design, performance, and ecosystem integration. We set new standards and create unforgettable experiences for consumers worldwide. Our mission is to level up the Market Category, empower the Sales team and other key stakeholders with in‑depth knowledge of HP Consumer solutions, develop robust 4P plans, and support execution across countries. Our focus on diversity, equity, and inclusion fuels our culture, drives innovation, and expands growth opportunities. We believe thoughtful ideas can come from anyone, anywhere, at any time.

Key Responsibilities

• Build and align the 4P plan across direct and indirect retail channels within the country, ensuring coverage and consistency; define product positioning, promotional strategy, and pricing architecture tailored to local market conditions, competitive landscape, and each route‑to‑market; collaborate with regional and global category, marketing, and channel teams to ensure alignment with broader business goals.
• Execute New Product Introduction (NPI) to ensure product readiness for launch execution of ARM‑based Consumer products in the country; drive readiness across local sales, marketing, and partner teams including evangelism of products for local trainings, demos, and other enablement activities; monitor launch execution and provide feedback for continuous improvement.
• Define performance targets by route‑to‑market and strategic partners, ensuring alignment with business objectives and execution capabilities; track category performance against targets and KPIs, identify gaps, and recommend corrective actions; provide regular updates to leadership and collaborate with stakeholders to ensure accountability and progress.

Education & Experience Recommended

• Four‑year or Graduate Degree in Business Administration, Marketing, or a related discipline, or equivalent work experience or demonstrated competence.
• Typically 7+ years of work experience, preferably in business development, sales, marketing, product marketing, product design, or a related field.

Knowledge & Skills

• Deep understanding of the Consumer PC industry, including market trends, emerging technologies, and consumer segments.
• Excellent collaboration and communication skills to work effectively with cross‑functional teams such as product development, sales, and creative, ensuring seamless execution of marketing initiatives and driving business results.
• Strong project management skills to effectively coordinate and prioritize multiple marketing initiatives, ensuring timely execution and successful campaign implementation.
• Proficiency in developing comprehensive marketing strategies tailored specifically to the market, considering product positioning, target audience, and competitive analysis.
• Strong analytical abilities to gather and interpret market data, consumer insights, and performance metrics to inform strategic decision‑making and optimize sales and marketing campaigns.

Language

• Fluent German and English skills.

What do we have to offer?

• Employee‑oriented corporate culture – the HP Way: enthusiasm, regular feedback, trust, and respect within our teams. Opportunities to grow from mistakes and gain new inspirations through collaboration across regional and global teams.
• Well‑adjusted work‑life balance with flexible working hours and home‑office regulations.
• Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, a long‑term time account, bike leasing, employee counselling programs, and wellness initiatives.
• Equal opportunities and continuous career development, e.g., participation in global mentoring programs and e‑learning platforms.
• Multiple Employee Impact Networks such as the Next Generation Network and Women’s Network, which organize interesting training and after‑work events to expand your network.

You are convinced to be a perfect match? Then join our HP family and apply now!