CRM Manager (f/m/d)

What you will do:

We are looking for a CRM Manager to develop and execute Aeyde’s CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints. In this role, you will own our email marketing channel, establish new messaging channels, and implement personalized, data-driven initiatives that enhance the customer experience and strengthen long-term relationships.

• Develop and implement a comprehensive CRM strategy to increase customer loyalty, retention, and lifetime value.
• Own and grow the Email Marketing channel, setting clear objectives and evolving platform requirements.
• Manage end-to-end newsletter operations in Klaviyo, including creation, testing, scheduling, and performance tracking.
• Collaborate with the Creative team to brief content needs and ensure email campaigns align with brand and platform best practices.
• Drive growth initiatives, such as automated flows, personalization, dynamic content, and targeted campaigns.
• Build and optimize customer segmentation strategies to deliver tailored experiences for different audiences.
• Conceptualize and launch messenger marketing channels (e.g., SMS, WhatsApp) to expand customer engagement touchpoints.
• Design and execute referral and word-of-mouth marketing programs to drive organic growth.
• Partner with the Customer Service team to streamline one-to-one communications and create VIP treatment programs for top-tier customers.
• Evaluate and implement incentive strategies for customer acquisition and retention while protecting brand positioning.
• Monitor, analyze, and report on CRM and email performance, identifying actionable insights and improvement opportunities.
• Stay ahead of industry trends, platform updates, and new technologies to continually evolve Aeyde’s CRM strategy.

What you will bring:

• 4+ years of experience in Email Marketing and CRM.
• Strong expertise in B2C ecommerce, ideally in fashion or luxury sectors.
• Hands-on experience with messenger marketing (SMS, WhatsApp, or similar).
• Deep knowledge of email marketing platforms, ideally Klaviyo.
• Proven track record of driving retention and CLV growth through CRM and email initiatives.
• Strong customer-centric mindset with a passion for delivering personalized, high-quality experiences.
• Understanding of RFM or similar segmentation frameworks.
• Excellent communication and stakeholder management skills to collaborate cross-functionally.
• Analytical mindset with proficiency in Excel/Google Sheets, GA4, Looker, or similar tools.
• Excellent written and spoken English communication skills.
• Bonus: Experience developing and managing VIP or loyalty programs
• Bonus: Experience leveraging AI-driven personalization for CRM and email campaigns

What we offer:

• A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well-being.
• A unique chance to shape our company’s future and build a global brand, all within a motivating, international work environment with employees of 14+ nationalities.
• A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life.
• Once-per-season gift voucher, to be used on Aeyde footwear and accessories.
• Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
• 30 days of holidays.
• Flexible hybrid working model subject to team specifications.
• Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
• Relocation assistance available including visa support.