CRM Manager - Lifecycle & Engagement (m/f/d)

CRM Manager – Lifecycle & Engagement (m/f/d)

Join to apply for the CRM Manager – Lifecycle & Engagement role at Gymondo .

7NXT is the group behind some of Europe’s leading health and wellness apps - Gymondo, 7Mind, BuddyFit, and Preneo. Across our brands, we combine behavioral science, great content, and personal motivation to create digital experiences that help millions build healthier routines through movement, mindfulness, and nutrition.

Your Mission

As part of our CRM Team, you will design and optimize end‑to‑end lifecycle experiences across multiple brands and markets.

• Build, launch, and optimize lifecycle campaigns across email, push, in‑app, and web.
• Operate confidently within Braze, using advanced segmentation, journey orchestration, and structured testing.
• Improve early‑lifecycle performance through onboarding, activation, trial conversion, and reactivation flows.
• Apply behavioral principles to increase engagement and reduce early drop‑off.
• Identify commercial opportunities through experimentation and data‑driven analysis.
• Collaborate cross‑functionally with Creative, Analytics, and Market teams to deliver high‑quality, timely lifecycle communication.
• Translate insights into clear, actionable improvements that drive both engagement and revenue.

Your Story

You bring a strong mix of technical CRM skills, analytical thinking, and user empathy.

• Deep hands‑on experience with Braze (certification or clearly demonstrated advanced expertise).
  • Braze Certified Marketer
  • Braze Certified Digital Strategist
  • Braze Certified Practitioner
• Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity.
• Experience in subscription models and free‑to‑paid lifecycle strategies.
• Familiarity with high‑intensity activation approaches.
• A habit‑building mindset: thinking in triggers, routines, and motivation loops.
• Analytical and experimentation‑driven, with the ability to interpret lifecycle data and turn insights into action.
• Strong communication instincts and the ability to craft clear, motivating messages.

Nice to Have

• Experience applying behavioral science to lifecycle design.
• Exposure to pricing, paywall, or offer testing.
• Experience working across multiple European markets or languages.

Why Join 7NXT

• Work across several well‑known European consumer brands with significant reach.
• High degree of ownership within CRM, supported by specialists across marketing.
• A mission‑driven environment focused on helping people build healthier routines.
• A collaborative team culture, short decision cycles, and space to experiment.

Our Benefits – Just For You

• 30 days of vacation per year.
• Two additional paid holidays: December 24 (Christmas Eve) and December 31 (New Year’s Eve).
• Hybrid working model (3 days in the office, 2 days from home).
• 4 weeks of work from abroad per year.
• A free Urban Sports Club membership and access to Nilo Health.
• Free access to our digital wellbeing products (7Mind & Gymondo).
• Monthly mobility budget of €30 via Navit.
• Family‑friendly benefits: childcare costs & sick days for children.
• Office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks.
• Personal growth opportunities: €1,000 annual training budget.
• Pet‑friendly office.

Come as You Are

We welcome what makes you unique. At 7NXT, Gymondo, and 7Mind, we believe in diversity, openness, and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, or what you believe in, you are welcome here.

If you would like to shape the future of health & wellbeing with us, we look forward to receiving your application.

For a more accessible application process or any questions, contact us and we’ll find a way.

About Us

At 7NXT, we live up to our promise: “We empower people to lead a fit and healthy life.” Gymondo & BuddyFit (digital fitness), 7Mind (mental health) and 7NXT Brand Solutions help millions of people live healthier lives—physically and mentally. We believe in trust, support, freedom to grow, and ask questions that help us move forward. Sustainability, inclusion, and diversity are part of our everyday life.