CRM Specialist

Stellenbeschreibung:

About the role

Pentasia are supporting a globally recognised iGaming organisation in their search for a CRM Specialist. In this role, you will execute CRM campaigns across multiple European markets, managing automated lifecycle journeys to improve customer engagement, retention, and player value. The role involves using data and technology to optimise campaigns, while collaborating with internal teams to deliver targeted promotions, loyalty initiatives, and multi‑channel communications.

Key Responsibilities

Executing lifecycle and promotional CRM campaigns across multiple European markets
Managing automated lifecycle flows, ensuring onboarding, engagement, and reactivation campaigns are continuously optimised, tested, and reported on to maximise performance metrics
Managing loyalty programmes to drive retention and increase player value
Planning and executing large seasonal campaigns used across both acquisition and retention channels
Managing communication channels including email, SMS, push notifications, and in‑app messaging
Coordinating campaign content creation with creative teams

What you’ll bring

Strong organisational skills and the ability to manage multiple projects simultaneously
Fluency in English and German (written and spoken)
Strong analytical and numerical skills
A passion for CRM and data‑driven marketing
It would be beneficial if you also have experience in:
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Experience in developing and executing customer retention strategies
- Experience with Salesforce Marketing Cloud (Content Builder, Journey Builder etc.)
- Experience with Excel