Digital Marketing Strategist

Starting date: 2/03/26

Location: Sofia, Bulgaria
Work Model: Hybrid (2 days on-site) for arabic-speakers and Remote for Germans

About the Role

As a Digital Marketing Strategist, you will support and advise advertisers across German, Arabic- and English-speaking markets.
You will work closely with sales and marketing teams to design, optimize, and scale data-driven digital marketing strategies that deliver measurable business outcomes.

This role combines strategic thinking, analytical skills, and client-facing communication, making it ideal for candidates looking to grow their career in digital marketing within LinkedIn.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with client business goals

• Advise advertisers on best practices for products and solutions

• Analyze campaign performance using KPIs, insights, and data trends

• Optimize campaigns to improve ROI, engagement, and conversion rates

• Collaborate with internal teams including Sales, Marketing, and Account Management

• Manage relationships with Arabic- and English-speaking clients, ensuring high levels of customer satisfaction

• Prepare performance reports and deliver clear, actionable recommendations

• Stay up to date with digital marketing trends and platform updates

Required Qualifications

• Fluency in German or Arabic + English (written and spoken)

• Experience or strong interest in digital marketing, online advertising, or strategy

• EU Nationality or Bulgaria Residence Permit mandatory

• Strong analytical and problem-solving skills

• Ability to interpret data and translate insights into clear actions

• Excellent communication and presentation skills

• Comfortable working in a fast-paced, performance-driven environment

Preferred Qualifications

• Experience with digital advertising platforms (LinkedIn Ads, Google Ads, Meta, etc.)

• Knowledge of KPIs, campaign optimization, and A/B testing

• Background in marketing, business, communications, or a related field

• Experience working with international or multicultural clients

What We Offer

• Competitive salary and benefits package

• 10 nights in city centre hotel

• Flight refunded

• Hybrid working model (2 days in office) for Arabic speakers and Remote model for Germans

• Structured onboarding

• Relocation support package for international candidates

• Career development opportunities

• Inclusive, collaborative, and global work environment