E-Commerce Lead (Generalist), Region Central Europe (m/f/d)

E-Commerce Lead (Generalist)

As an E-Commerce Lead (Generalist), you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the region. You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (hm.com & app). You conduct analysis to understand current trends, search insights, customer behaviour and inventory availability. You ensure an experience that delivers on both commercial performance and brand perception.

Responsibilities

• Be responsible for the day-to-day planning, execution, and optimization of product exposure and the digital shopping experience on hm.com and the H&M app, balancing brand expression and commercial performance.
• Secure and manage the publishing of content in alignment with the daily commercial and customer plan, while also making ad hoc adjustments to ensure optimal performance.
• Collaborate closely with Experience Leads to ensure a cohesive and engaging digital experience and work cross‑departmentally with other E‑commerce Leads to enhance the overall customer journey.
• Partner with teams across Omni Merchandising, Customer Activation and Marketing to drive omni‑channel sales performance while delivering a seamless and relevant shopping experience.

Who You'll Work With

As part of the Digital function, you’ll primarily work with the E‑commerce Commercial Manager and specialists such as other E‑commerce & Experience Leads and Web Analysts.

Qualifications

• 1+ years of e‑commerce experience in the fashion retail industry, with a strong commercial focus and understanding of the digital ecosystem.
• Solid analytical skills and experience with tools like Google Analytics and Power BI to translate data into actionable insights.
• Expertise in site merchandising, e‑commerce platforms, and content management systems.
• Strong commercial mindset with the ability to align digital execution with brand and sales goals.
• Strong organising skills, attention to detail and ability to multitask.
• Proactive, curious and innovative problem‑solving mindset.
• Strong communication and informal leadership skills to drive results.
• Ability to work independently and be self‑motivated while fostering collaboration.

Company Overview

H&M Group is a global company of strong fashion brands dedicated to proving that there is no compromise between exceptional design, affordable prices and sustainable solutions.

Benefits

• Global Employee Discount of 25% on products at H&M and H&M Group brands.
• Corporate benefits with special conditions on a wide range of products and services.
• Holiday Pay and Christmas bonus.
• Company Pension Scheme.
• Employee Assistance Program with Lyra.

Application Details

This is a full‑time position, starting as soon as possible. The role is a hybrid role, based in Berlin or Hamburg with expectation to work from one of our offices for three days per week. Please apply via our career page until December 1st. We look forward to receiving your application!

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