European Brand Manager - PPE

**European Brand Manager u2013 PPE**
**Location: Flexible across Europe (** preferred - Netherlands, France, Germany, Italy, Spain, UK)
**About the Role**
We are looking for a
**strategic, commercially minded European Brand Manager**
to lead the PPE portfolio within our Orthopaedic Instruments division.
**PPE** : Personal protection equipment | Stryker ( will operate as the
**pan-European brand expert** , shaping strategy, driving portfolio growth, and leading a critical
**market assessment to unlock new opportunities** , including future category expansion.
You will work across countries, functions, and senior stakeholders to define the direction of the portfolio and ensure strong execution across Europe.
**What You Will Do**
**Strategy & Growth**
Define and lead the
**European brand strategy**
aligned with global direction
Deliver
**annual and long-range plans**
to drive growth, profitability, and market share
Lead a
**strategic market assessment**
to identify future expansion opportunities and support upcoming product launches
Build and execute a
**3u20135 year portfolio roadmap**
**Execution & Commercial Impact**
Develop scalable
**marketing campaigns, tools, and assets**
for local market activation
Drive
**product lifecycle management**
(launches, optimization, phase-out)
Partner with country leadership to
**forecast demand**
and align with supply chain
Monitor performance and define
**data-driven actions**
to improve results
**Stakeholder & Market Engagement**
Act as the
**central point of contact**
for local marketing and sales teams across Europe
Build strong relationships with
**key opinion leaders (KOLs)**
and customers
Collaborate cross-functionally (Marketing, Sales, Supply Chain, Education, R&D)
**Education & Customer Experience**
Shape and deliver
**European customer engagement initiatives**
(events, congresses, hands-on programs)
Partner with the Education team to define and implement
**training strategies**
Drive internal and external
**brand awareness and value perception**
**Portfolio Development**
Contribute to
**new product development, line extensions, and M&A initiatives**
Support the evolution of the portfolio in line
**What You Bring**
**Experience & Background**
8+ years of professional experience
5+ years in
**medical devices, marketing, or commercial roles**
Experience working across
**multiple European markets**
Bacheloru2019s degree required; MBA is a plus
**Skills & Capabilities**
Strong
**strategic thinking**
combined with hands-on execution
Highly
**analytical and data-driven**
Excellent
**communication and stakeholder management skills**
Ability to influence and lead
**without direct authority**
Comfortable operating in a
**complex, evolving environment**
Strong project management skills with ability to manage multiple priorities
**Other Requirements**
Fluent in English (additional European languages are a plus)
Willingness to travel across Europe (~40%)
**Why This Role**
High visibility role with
**direct impact on business growth in Europe**
Opportunity to
**shape strategy and influence future portfolio direction**
Work in a
**fast-evolving environment**
with strong cross-functional exposure
Be part of a team with
**ambitious growth objectives and high expectations**
**Additional Information**
Competitive salary and bonus package aligned with experience and location
Flexible working location within Europe
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer u2013 M/F/Veteran/Disability.