General Manager (m/w/d) National Accounts

Innovation for ideas that move more We are among the world’s largest family‑owned companies for material flows solutions. Globally, we operate over 500 locations in more than 84 countries. Our headquarters is located in Ohio, USA. From there, we coordinate regional hubs in Germany, Australia, China, and Singapore, employing around 20,000 people worldwide. We combine technological innovations, intelligent solutions, and customer‑oriented service, offering a comprehensive range of industrial trucks, automation systems, and fleet management technologies.

In this key leadership role as General Manager (m/w/d) National Accounts, you will be responsible for driving the growth of our National and International Accounts. You will oversee a team of National Account Managers, ensuring effective business development and account management across their respective regions.

What to expect

• Work Life Balance: Home-Office contract, 30 days of vacation

• Benefits: corporate benefits, Bikeleasing, Company pension plan

• Arbeitsmittel: Company Car – also for private use

• Training: Two-day welcome day, intensive theoretical and practical training

• CROWN: Commitment, Respect, Opportunity, Winning, Navigating

Your role and responsibilities

Management of International Accounts

• Grow market position and customer share; develop sales strategies for assigned accounts to achieve this and implement via the National Account Managers

• Identify with the Director National Accounts EMEA, which accounts need managing and maintaining by the National Accounts Manager (account management), and which need penetrating (business development)

• Ensure multi‑level relationships within the accounts are established

• Make sure customer intelligence is thorough, detailed and all opportunities are addressed

• Establish an annual regional sales budget and communicate this within the budgeting process

• Hold direct responsibility for 2 / 3 key customers and lead their development and growth

• Drive the business centrally and locally ensuring information is shared and stakeholders are fully briefed

Reporting, PTP, CRM, and Discount requests

• Ensure accurate and timely data and reporting; implement C360 for activity and sales forecasting

• Monitor National Account Managers performance to plan (PTP), support, review and manage

• Provide full and factual data to allow discount decisions to be made

Team Working and collaboration

• Support a collaborative team approach; share information with all stakeholders where relevant, including the Crown Branch and Service network, Dealer Operations, other Crown departments such as Product Marketing, Infolink/Insight Services, Motive Power and Customer Support to ensure sufficient support and coordination is met to acquire new and maintain existing customers

Employee Development and Miscellaneous

• Support a can‑do working environment based on performance and success

• Perform the various Talent Development duties such as creating / revising job descriptions, TDD interviews, and completing annual wage reviews in collaboration with the Director National Accounts EMEA

• Extensive travel, and customer visits (80%)

• Act on various projects as needed. Perform other duties as assigned

Let’s see if we’re a match

Extensive International Key Account Management

• Proven track record in managing and growing international key accounts, including developing sales strategies and driving customer share expansion.

Leadership of Sales Teams

• Experience leading and developing National Account Managers or similar roles, including performance management, coaching, and supporting a collaborative, high‑performance culture.

Strategic Sales Planning & Forecasting

• Strong background in building regional sales budgets, forecasting, using CRM tools (ideally C360), and providing accurate reporting and data for pricing and discount decisions.

Cross-Functional Collaboration in a Matrix Organization

• Demonstrated ability to work effectively with diverse internal stakeholders (e.g., Marketing, Dealer Operations, Service Networks) to ensure coordinated customer support and business growth.

High Customer Orientation & Willingness to Travel

• Excellent relationship‑building skills at multiple organizational levels and readiness for extensive international travel (up to 80%) to drive customer development.

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