[ID Sales] Product Marketing Manager (wmd)

LG Slovenská republika Location Not Available

Stellenbeschreibung:

Step into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries we operate on a truly global scale. Since our establishment in 1958 our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution Home Entertainment Vehicle Components Solutions and Business Solutions. Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom fostering a collaborative work environment. Join us and become a part of a company that is not just about creating solutions for a better life because at LG Lifes Good.

What You’ll Do

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads leveraging digital tools (LinkedIn Invidis) and data-driven insights.
Optimize MQL-to-SQL Conversion: Implement strategies to ensure smooth handoff from marketing-qualified leads to sales-qualified leads maximizing conversion efficiency.
Localize & Adapt HQ/EHQ Programs: Execute and tailor global campaigns for local relevance including web page updates and stakeholder communications.
Host Impactful Events: Organize LG/Channel/customer events to boost market visibility engagement and networking.
Create Persuasive Marketing Materials: Develop pitch decks battle maps press releases and customer success stories to empower sales teams.
Master Storytelling: Craft compelling narratives that resonate with prospects using data-driven insights and personalized messaging.
Newsletter & Data Nurturing: Design and manage email campaigns and data nurturing programs to engage prospects and customers at every stage of the funnel.
Optimize Sales Programs: Align promotions digital campaigns and budgets with HQ strategies ensuring ROI and performance tracking.
Strengthen Partnerships: Manage LG’s partner portal loyalty programs and stakeholder communications to enhance collaboration.
Empower Sales Teams: Educate resellers with market insights training and employer branding initiatives to elevate LG’s presence.
Manage marketing budget: Strategically utilize marketing funds and report on ROI ensuring alignment with LG’s growth objectives.
Provide Market Insights: Deliver data-backed recommendations on market trends demand and customer needs to inform sales and product strategies.
Coordinate with Agencies (PR Event etc.): Work closely with PR firms event agencies and other external partners to align campaigns ensure brand consistency and maximize impact.

What You Must Have

5 years in Marketing (B2B) with experience in multicultural companies.
Studies in Marketing Communication or a related field (preferred).
Agency Collaboration: Proven track record of working with PR event and creative agencies.
Digital Strategy & Event Management: Expertise in email marketing web management salesforce etc. (Eloqua HubSpot or similar tools).
MQL-to-SQL Conversion: Experience optimizing lead handoffs.
Localization Skills: Adapts global campaigns for regional relevance.
Analytical & Creative: Strong data interpretation and storytelling skills.
Tech‑Savvy: Proficient in MS Office Eloqua and other digital marketing tools.
Fluent in English and German.

Nice If You Have

Previous Event management experience is a plus.
Agile & Resilient: Thrives in fast‑paced flexible environments; excels at multitasking.

Benefits

Intensive onboarding as well as opportunities and support for your personal development.
A modern and international working environment.
Flexible working hours.
Company fitness offer via EGYM Wellpass.
Monthly meal/food allowances (Pluxee).
Lease a Bike (Job Bike).
Discounts on LG products.
Various discounts on brands and products through corporate benefits (and other platforms).

All qualified applicants will receive consideration for employment without regard to race color religion sex age gender sexual orientation gender identity national origin disability status as a protected veteran or any characteristic protected by applicable federal state or local law.

Job Details: