Manager Loyalty (gn) Vollzeit/Teilzeit

Manager Loyalty (gn) Vollzeit/Teilzeit

Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!

What you can expect

• Develop, implement, and optimise customer loyalty strategies to increase customer loyalty and maximise customer lifetime value.
• Create and maintain loyalty programmes such as bonus points, discounts, or exclusive benefits, especially via digital frontend channels like the app.
• Define relevant KPIs such as customer retention or the Net Promoter Score (NPS).
• Design business requirements in programme management and coordinate them with the responsible Product Owner.
• Plan and execute initiatives and campaigns within the loyalty programme.
• Analyse customer data, purchasing behaviour, and segment target groups to derive measures that improve customer loyalty.
• Collaborate closely with marketing, sales, IT, product management, and the Product Owner, and manage external partners.
• Report and optimise by regularly evaluating programme performance and implementing continuous improvements based on customer feedback and data.

What makes you stand out

• Degree in business administration, marketing, business informatics, communication sciences, or a comparable qualification with relevant professional experience.
• Several years of experience in loyalty programmes, CRM, lifecycle and digital marketing, as well as project management in B2C or B2B environments.
• Familiarity with campaign management, segmentation, personalisation and communication via digital channels, data analysis and KPI tracking.
• Experience with agile methods such as Scrum or Kanban, design thinking and user‑centred product development, and UX/UI basics for optimizing digital touchpoints.
• Strong communication skills to coordinate with stakeholders, strategic thinking, conceptual strength, and ability to coordinate cross‑functional teams.
• Customer‑orientation and analytical thinking skills.
• Business‑fluent German and fluent English, especially for international projects and communication with partners.

We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full‑time or part‑time (min. 30 h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full‑time basis. Many of our employees work part‑time or in flexible working models. Please talk to us about the flexibility you need during the application process.

Why DKV Mobility?

At DKV Mobility, we are team players – because we are only successful together! #teamofteams

We have been growing for about 90 years. We keep adapting our products and business model to meet changing customer needs. That’s how we stay mobile and master every challenge the future holds.

We offer you comprehensive company health management, parent‑child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

We attach great importance to work‑life balance. We stand for the compatibility of family and career! That’s why we offer flexible working hours and family‑friendly working time models. In addition, we rely on a balanced mix of on‑site meetings and home office.

We support you in your development. We offer you optimal conditions to familiarise yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment – independent of time and location. This way you can also face the challenges of tomorrow!

We are committed to a net‑zero future. After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net‑zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net‑zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net‑zero.

We are a certified employer. Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!

Did you know that we have received several awards as an employer in recent years?

Have we made you curious? Then we are looking forward to your application! If you still have open questions then please contact Sabine Kalthoff via ‑mobility.com.