Paid Media Coverage

US Client | US Business Hours (9 AM – 6 PM CST)

We are hiring a Paid Media Coverage & Optimization Associate to support product-level ad coverage and performance monitoring across Google Ads and Meta Ads.

This is an operations + analytics role. You will work directly with a US-based client and align with their existing paid media and analysis teams.

What This Role Is

• Paid media operations & execution
• Product feed and SKU-level coverage
• Performance monitoring using predefined targets
• Cross-team coordination

Core Responsibilities

Product Ad Coverage

• Ensure all new products and categories are:
• Properly mapped
• Approved
• Live in Google & Meta ad accounts
• Maintain a master product-to-ad coverage tracker

New Product Launch Operations

• Create and enforce a launch checklist:
• Product added → feed updated → campaign/ad group created → QA → live
• Coordinate with analysts and ads teams to avoid launch delays

Performance Guardrails

• Monitor predefined ROAS / CPA / MER targets
• Identify underperforming products and:
• Pause
• Optimize
• Escalate to the ads team

Coordination (Not Strategy)

• Work alongside the existing ads team to:
• Follow established campaign structures
• Respect budgets and bidding strategies
• Align with business goals

Reporting

• Weekly reports:
• New products added
• % live in ads
• Time-to-launch
• Monthly summaries:
• Products meeting vs missing return targets

Working Details

• Client location: United States
• Working hours: 9 AM – 6 PM CST, Mon–Fri
• Engagement: Candidate works directly with the client
• Location: Remote (Work from anywhere)