PPL Specialist

The Role:

PPL Specialist (Pay Per Lead) – Delhi, India

Location: Delhi, India | Full-Time | On-Site

Industry: Digital Marketing | Lead Generation | B2B & B2C

Experience Level: Mid-Senior Level

Are you a lead-gen machine who thrives on hitting targets and maximizing ROI? Pearl Lemon Group is searching for a PPL Specialist with serious performance marketing chops to scale our lead acquisition campaigns across multiple verticals.

What You'll Do:

• Build, manage, and optimize Pay Per Lead campaigns
• Collaborate with design and copy teams to drive high-converting funnels
• Source traffic through social ads, search, affiliate networks, or cold outreach
• Analyze lead quality, CPL, and conversion metrics daily
• Test new channels and double down on what performs

Why Join Pearl Lemon?

• Be part of a fast-growing, globally distributed team of 100+
• Full ownership of your campaigns – no micromanagement
• Access to tools, designers, developers, and everything you need to win
• Performance-based rewards and endless growth opportunities
• Work with diverse global brands and innovative teams

Ideal Profile:

What You Bring:

• Proven experience running PPL campaigns
• Hands-on knowledge of platforms like Meta Ads, Google Ads, native ads, etc.
• Data-driven mindset with A/B testing experience
• Strong understanding of lead validation and tracking tools
• A hunger to scale, test, and win

What's on Offer?

• Work within a company with a solid track record of success
• Excellent career development opportunities
• Attractive salary & benefits