Regional Sales Manager Axonics (Central Western Cluster- Germany & The Netherlands)

About This Role As Regional Sales Manager Axonics CWC

Following the acquisition, the Axonics franchise within the Urology division is experiencing exponential growth across the Central Europe cluster. In a dynamic environment that includes both direct and indirect markets, the direct sales team is expanding while collaboration with channel partners continues to accelerate.

The core objective of this role is to develop the sales organization and lead the Axonics franchise in achieving business goals at the cluster level. This includes creating, directing, and executing sales strategies for the Axonics portfolio within the Urology division. The role carries accountability for overall sales and business performance, including potential profit and loss responsibility for direct channels and close collaboration with indirect channel partners.

Additionally, the position is responsible for managing all aspects of the division and/or product franchise sales to establish and secure market leadership for the Bulkamid and SNM portfolios. This involves determining and implementing appropriate sales models by geography, city, or key accounts to maximize revenue and profitability. The role also leads the development of the Strategic Plan through market opportunity assessment and customer segmentation, and drives execution through strong leadership, coaching, and development of the sales team.

Your Key Responsibilities Will Include

• Industry knowledge: Responsible for providing continuous tools and education to team to ensure up to date industry, competitor and product knowledge on the Axonics portfolio (Bulkamid and Sacral Neuromodulation) and adjacent therapy offerings. Maintains knowledge of industry trends, their impact on local/ regional sales activities and the competition by continually seeking information from physicians, nurses, and others to challenge, modify and prioritize regional strategies. Collects data from their region on competitor's sales tactics and prepares their team to counter them and keeps the marketing organization aware.
• Business Management & Sales Execution: Analyze and continuously optimize organizational coverage, account mapping and go-to-market model to drive expansion and improve productivity. Conduct regular sales reviews and field coaching with the team. Recruit and train new hires within the organization. Identify sales forecast gaps and submit remedial strategies. Identify and recommend pricing offerings, promotional programs, and materials to support the sales plan and strategy. Ensure effective territory management and account targeting are practiced across each Franchise/Therapy Area. Demonstrate strong selling skills in front of customers, both with others present and without taking over the sales process. Be responsible for developing, implementing, and monitoring a regional targeting program. Collaborate with the Marketing and Professional Education teams to develop and recommend activities and programs that address business needs. Actively support corporate and divisional selling initiatives by proactively assisting in training and influencing the team. Be responsible for managing the Annual Operating Plan (AOP) for Axonics in the central western cluster. Incubate the SNM portfolio during the launch year, define growth ambitions, and build the right organization to accelerate the business.
• Market Insight: Possesses a good understanding of the healthcare industry, country health policies, pricing/reimbursement strategies and economic customer needs within the context of current and future market trends. Maintains awareness of the competitive environment to suggest strategies to better position the organization in the market. Understands BSC's positioning vs. that of the competitors and can act in a way as to generate growth opportunities for the division.
• Building & Maintaining Relationships: Maintain contact with major accounts and key relationships seeking to leverage them into profitable business ventures and help define negotiation parameters for tough economically constrained customer situations; Assist key customers in the creation, maintenance, expansion and startup of divisionally related educational courses and forums; Select and participate in customer, company and industry sponsored forums and courses. Develop and maintain relationships with all BSC functional areas.
• Clinical Excellence: Maintains the skills and knowledge to sell the entire product line with synergy to the other BSC franchises/divisions to all applicable customers. Will work in close collaboration with the BSC sales teams, HEMA, training, HS&S & Marketing on new product launches, strategies and innovative new business practices.
• Creative Economic & Value-Added Solutions: Identifies and develops working relationships with the economic buyer in their country/ region's key accounts. Collaborates with Key Account Managers/ Commercial Contracting Managers & HS&S on contract negotiations involving all products within the region; Supports their team to create a compete "bundle" of product (within Urology or with other division) and value-add services. Evaluates situations as they affect both the account/customer, as well as the country's overall business needs. Deep dive on the ambulatory strategy for the Axonics portfolio in the UK and help defining negotiation parameters for tough economically constrained customer situations.
• Quality: Guides the local Team to maintain full compliance with the BSC Quality System (Corporate Quality Manual and Procedures) and the local quality requirements under the initiative of International Quality Director. Participates in driving quality awareness in each employee, while guiding the local organization towards improved performance and customer-oriented initiatives. Provides input to the Quality Committee on local issues, with the purpose of either finding a solution from experiences or providing advice on potential barriers for country and local regulations. Participates as appropriate in Management Review of Quality Meetings to manage risks/issues associated with regulatory compliance, quality systems and product registrations; Champions and ensures implementation of Regulatory, Quality, Code of Conduct and Local/Regional initiative for assigned organization.
• People Development: Spends maximum time in the field with the commercial teams to support their professional development needs and to maintain and develop strong relationships and understanding of the customer. Collaborates with the Axonics EMEA Sales and Marketing Director to provide ongoing regular feedback, training and help in identifying, supporting, and achieving agreed development objectives to the team. Monitors team members sales performance on an ongoing basis, initiating corrective actions, preparing reports, summaries, analysis, and documentation on all aspects of region management. Shares personal selling experiences in a way that motivates others and teaches applicable skills.
• Sales Cloud: Ensure the team are trained on Company's CRM system and they effectively use it for recording Customer Information and activities alongside other commercial Roles.
• Channel partner collaboration: as the business evolves, partner with the Axonics channel manager and collaborate with the channel partners in the cluster for synergistic growth of the Axonics franchise in the cluster.

Who Are We Looking For

• 8+ years of experience with managing a diverse team: Develop and motivate a dedicated Account Managers & Clinical Team.
• Biomedical Engineering degree, Scientific degree, business education.
• Fluency in English, native in German.
• Experience in medical environment and with implantable medical devices and a solid expertise related to the healthcare systems across the region (reimbursement, pricing, etc). Franchise experience is preferred but not essential.
• Proven experience of working in a matrix environment with cross-divisions across the country and throughout EMEA.

What We Offer To You

• Permanent working contract with attractive benefits.
• Inspirational colleagues & culture.
• Work life balance.
• A company that strives for personal and professional development.
• Working in an international environment.
• A dynamic and management-related role within one of our groundbreaking and innovative divisions.

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