Retail Marketing Coordinator- DACH

Your Job

: The Retail Marketing Coordinator provides support to Retail Marketing team to ensure success with our retail partners. You will focus on executing marketing plans for Brooks retail partners and have a close relationship with the DACH Sales, Tech Rep, Retail Marketing Specialists and Marketing Manager to support the smooth delivery of our seasonal brand stories and in-store activations. You will also support the general retail base with a focus on in-store activations including Point of Sale, and In-store Graphics.

Excellent communication skills, a passion for the Brooks mission “to inspire people to run and be active” and a love for social media engagement is key to your success in this position!

Your Responsibilities :

• Support the Marketing Manager & Retail Marketing Team on every step of the planning and execution of retail activation for account segments (Buying Groups, Key Accounts, Field Accounts)
• Coordinate the execution of agreed seasonal retail marketing and “always on” POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget for Tier 2 accounts.
• Review for consistent and continuous visibility of the Brooks brand and products within selected accounts (brick & mortar, online, social, retail events) and provide continuous marketing support of Sales and Tech Reps to drive sell through within account base.
• Monitor and document Point of Sale materials to be distributed with all accounts in the DACH region dependent on classification. E.g. Track which stores we have shoe towers with the support of Tech Rep Team.
• Monitor respective account activation budgets, under the direction of the Retail Marketing Manager
• Coordinate and execute special in-store and corporate events for retailers, ensure on-time and in budget execution, under the direction of the Retail Marketing Manager
• Support Sales and Marketing team with execution of DACH vendor shows and retail-based events.
• Travel to account meetings and tradeshows for retail marketing presentations.
• Be the first point of contact for client buyers and marketing teams for Tier 2 Accounts.
• Proof the catalogue, tech and brand activation guide each season.
• Distribute training tools for Tech Reps provided by EMEA Marketing Team
• Provide hands-on support to the broader marketing team across Digital Media, PR, Influencers, Events and eComm as required.
• Fill in Quarterly report templates for selected Tier 2 accounts.

Your Qualifications :

• Completed apprenticeship in Retail, Business, Marketing or similar.
• Minimum 1 year in a Marketing / Sales role, preferably in sporting goods, retail or lifestyle industry
• Fluency in German (absolute must), advance level in English.
• Good understanding of brand building and integrated marketing approach.
• Experience in co-operation with sales and retail marketing.
• Readiness to travel and attend meetings and offerings with customers as well as events.
• Able to generate new ideas and creative solutions.
• Drive & energetic, trend-conscious; sport-savvy.
• Flexibility to work on own initiative or within team and cross-functional framework.
• Excellent organizational and management skills.
• Ability to multi-task and to get the job done when needed (hands on mentality).
• Good knowledge of following software : Word, Excel, Outlook, PowerPoint, (Graphic program a plus).
• Strong passion for the running enthusiast and practicing an active lifestyle.
• Able to generate new ideas and creative solutions.
• Car driver’s license.

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