(Senior) Brand Manager (w/m/d)

Stellenbeschreibung:

Senior Brand Manager (w/m/d)

Dr. Beckmann Group

Your Mission

As a (Senior) Brand Manager (m/f/d), you will help shape the future of our brand and product portfolio. You see brand management as a strategic growth driver and take responsibility for developing a clear and ambitious vision for our products and our brand.

Your Responsibilities

Strategic development of the global product portfolio and delivery of the global pipeline for the managed category
Contribute to the global growth and innovation strategy
Develop and implement international innovation and renovation projects – from the first idea to global rollout
Create launch packages, go‑to‑market concepts, and phase‑out plans
Conduct market, trend, competitive, consumer, and shopper analyses, incl. deriving actionable insights
Lead international, cross‑functional project teams and work closely with core markets and area managers
Identify and leverage cross‑country synergies as well as continuously track and report performance
Take responsibility for the product P&L, including potential analyses and business cases

Your Profile

Degree in Business Administration/Marketing or a comparable qualification
At least 4 years of experience as a (Senior) Brand Manager in an international FMCG environment, ideally with strong global brands
Solid expertise in brand, category, and project management – both strategic and operational
Experience in global project management and international collaboration
Strong communication skills, diplomatic finesse, and a collaborative mindset
High execution power, hands‑on mentality, enthusiasm for innovation, and strategic foresight
Excellent command of German and English; additional languages are a plus