Senior Client Manager ( m/f/d)

Senior Sales Manager – International Sales

As a Senior Sales Manager in our International Sales team, you will be responsible for managing and growing a portfolio of key advertiser accounts within DECH (Germany, Switzerland, Eastern Europe). You’ll act as a strategic partner to your clients, developing tailored media solutions that address their business challenges and deliver measurable results by leveraging your expertise in international media to activate campaigns beyond their home market. This role involves developing and nurturing strong relationships with C‑level decision‑makers and Media Directors, while gaining a deep understanding of their short‑ and long‑term business objectives. The position is ideal for a commercially minded client lead who thrives on building relationships, identifying growth opportunities, and delivering impact through strategic solutions that span multiple industries, media types, and client needs.

Key Responsibilities

• Serve as the primary point of contact for a portfolio of strategic advertisers
• Build trust and long‑term partnerships by understanding client objectives and delivering relevant media solutions
• Position RTL AdAlliance as a consultative, value‑driven partner

Strategic Account Growth

• Identify upsell and cross‑sell opportunities across RTL AdAlliance’s multi‑market media offering
• Lead the development and execution of Joint Business Plans (JBPs) with key clients
• Monitor campaign performance and proactively recommend optimisations

New Business Growth

• Proactively spot and seize new business opportunities across our regions
• Stay up to date on relevant industry trends, consumer behaviour, and competitive dynamics
• Represent the company at key industry events, trade fairs, and client meetings—building meaningful connections and opening doors to new partnerships
• Lead high‑impact sales initiatives aimed at German advertisers with international ambitions, positioning RTL AdAlliance as their strategic growth partner

Solution Design & Delivery

• Translate client briefs into compelling, insight‑driven media proposals
• Work closely with Planning, Ad Ops, and Marketing to ensure seamless campaign execution
• Support innovation pilots and branded content initiatives where relevant

Your Profile

• 7+ years of experience in media sales, client management, or strategic planning
• Experience in TV and digital advertising sales
• Strong understanding of advertiser needs and marketing communication objectives
• Proven ability to grow accounts and deliver consultative solutions
• Well‑connected with senior executives in the advertising industry
• Excellent communication, presentation, and relationship‑building skills
• Collaborative mindset with the ability to work cross‑functionally
• Willingness to travel as needed for client meetings and industry events
• Fluent in German and English; additional European languages a plus

Your Team

You will be working for a dynamic and fast‑growing international media company that partners with top‑tier Brands & Advertisers across Europe.

You are part of the Sales department, focused on maintaining client relationship and building deeper solution orientation.

Our team is responsible for managing strategic relationships with Advertisers & brands and continues to build synergies where a stable relationship has already been built. The intent is to drive revenue growth through tailored collaboration and innovative solutions. We work hand‑in‑hand with both local and international stakeholders, including our media partners and broadcasters across Europe.

You will work closely with the Head of Advertiser, Strategic Media Consulting, Agency Partnership Lead to develop and execute impactful sales strategies tailored to German brands advertising internationally.

We operate primarily in English and represent a mix of nationalities, creating a vibrant and inclusive team culture.

About Us

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, France TV, RAI, Atres, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe's leading advertising sales house.

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