Senior Data Analyst - Marketing and Commercial (f/m/x)

Hybrid/Berlin, Germany

EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US!

Welcome to Tourlane! We're a tech company on a mission to provide the best experience in travel.

We provide fully personalized, multi-stop trips to 50 destinations around the world and counting. With over 150,000 travellers in the DACH region, France, and now the US! We’re on our way to becoming the leading Global travel company.

We know that vacation time is precious. Our goal is to help customers discover the world and create lasting memories. We focus on creating tailor‑made experiences for our customers because we believe life is too short for standard travel.

Our ambition is to revolutionize the travel industry and we’re currently looking for a Senior Marketing and Commercial Data Analyst to join our team. This role is pivotal in informing key decisions as we scale and diversify our marketing mix.

What you will do:

• Conduct regular deep‑dives to uncover the drivers of customer loyalty and retention, translating findings into strategic recommendations that inform our loyalty and CRM initiatives.
• Own the end‑to‑end analytics integration of new marketing initiatives – from new B2C travel products to B2B partnerships – into our performance measurement and reporting infrastructure.
• Build and maintain the data foundation for our marketing and commercial teams, including contributing to our Customer Data Platform (CDP) and improving CRM data quality standards.
• Design and support A/B tests across pricing and marketing initiatives, translating experimental results into actionable recommendations for commercial decision-making.
• Deliver pricing insights that directly influence commercial decisions – for example, analyzing booking patterns to identify where mark‑up adjustments can drive revenue without sacrificing competitiveness.
• Shape our travel product analytics practice – this is a new focus area where you actively establish the right metrics and data quality standards, and build the analytical foundation that will drive supplier negotiations and margin optimization going forward.
• Build and maintain central marketing dashboards that serve as the single source of truth for marketing and commercial KPIs, ensuring stakeholders have reliable, self‑serve access to the insights they need.

The tools we use:

• Tracking & data sources: Snowplow, internal/external APIs
• Ingestion & orchestration: Fivetran, Airbyte, Dagster
• Warehousing, data modeling & quality: Snowflake, dbt, Synq
• CRM: Salesforce, Braze
• BI / Self‑service: Looker Original (LookML), Gemini in Looker
• Coding & documentation: GitHub, VS Code, Claude Code, Jira, Confluence

What you will need to be successful:

• Senior level of experience in data analytics with significant exposure to both marketing and commercial topics (pricing, travel product, finance…) and strong track record of influencing business decisions through data.
• Strong understanding of digital marketing channels, campaign performance measurement and attribution concepts as well as tracking technologies.
• Advanced SQL skills and solid proficiency with at least one BI tool (e.g. Tableau, Looker, or similar); experience with Python for statistical analysis is a strong plus.
• Strong data modeling fundamentals – you're confident designing data structures (facts, dimensions, marts) within a medallion data architecture, and understand how good modeling upstream translates into reliable, performant analytics downstream.
• Exceptional stakeholder management skills – you're comfortable navigating a diverse set of stakeholders, turning high‑level briefs into structured analytical plans, clearly communicating roadblocks and potential trade‑offs.
• Experience designing A/B tests and a strong grasp of statistical concepts such as significance testing, confidence intervals, and good experimental design.
• Familiarity with CRM platforms (e.g. Braze), and marketing data pipelines – you know how data moves from source to activation and where things can go wrong. Experience with CDPs is a strong plus.

What we offer:

• Flexible working setup to get the most of your working hours: we offer full flexibility in our Berlin based Hybrid model, however we do expect that you take advantage of our lively Berlin office 2-3 days per week.
• Access to internal and external tourism discounts, benefits and more.
• Learning and Development as a focus: Coaching/Mentoring across Tourlane, Hackathons and a €1500 dev budget.
• We share your passion for traveling: enjoy our generous work from abroad offering – 5 months per year!
• We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans.
• Dog‑friendly office: we can’t wait to meet your furry friend!

Data privacy policy.