Senior Web Analyst (Digital Marketing Data Focus) (all genders)

Senior Web Analyst (Digital Marketing Data Focus) (all genders)

Limited | ICOE Data

We are looking for a Senior Web Analyst who will act as the analytical partner to various digital marketing teams and stakeholders.

This role goes beyond reporting. You will be responsible for:

• Identifying and interpreting GA4 data patterns
• Troubleshooting anomalies and tracking inconsistencies
• Recommending improvements to data collection and event design

You must be capable of diagnosing tracking issues and proposing precise improvements.

Key Responsibilities

• GA4 Data Pattern Analysis & Troubleshooting
  • Analyze behavioral and conversion patterns within GA4.
  • Detect anomalies, tracking gaps, and unexpected metric fluctuations.
  • Diagnose discrepancies between GA4, Adobe Analytics, and reporting outputs.
  • Investigateattributioninconsistencies and session/user irregularities.
  • Collaborate withvarious business unitsto resolve tracking issues.
• Data Collection Optimization
  • Evaluate existing event schemas, parameter usage, and tracking structure.
  • Recommend improvements to GA4 event design and naming conventions.
  • Propose enhanced tracking strategies to improve campaign measurement accuracy.
• Identifymissing data signals that limit marketing performance insights.
• Provide structured documentation of tracking improvement proposals.
• Web Engagement& Attribution Analysis
  • Conduct funnel analysis, cohort analysis, and user journey mapping.
  • Develop attribution insights using GA4 and Adobe Analytics data.
  • Provide optimization recommendations backed by data.
• Design and evaluate A/B tests,including defining event-level success metrics, configuring conversion tracking, building audience comparisons, and analyzing variant performance using GA4and AA.
• Apply statistical validation methods to GA4 experiment data, including conversion rate comparison, uplift analysis, confidence interval interpretation, and variance assessment
• Identifytracking distortions (e.g., sampling, session fragmentation, attributionshifts) and ensure conclusions are grounded in reliable event-level data. Clearly distinguish between tracking artifacts and true behavioral impact.
• Business Partnership
  • Act as a proactive analytics partner tointernal/external stakeholders.
  • Clearly communicate technical tracking issues in business-friendly language.

Requirements

• 7+ years of experience in digital marketing analytics.
• Strong understanding of:
  • Event-based data models
  • Attribution logic
  • Session vs. user-level analysis
• Experience diagnosing tracking issues in GA4.
• Advanced SQL skills (BigQuerypreferred).
• Working knowledge of GTM (conceptual troubleshooting capability).
• Experience with Tableau or Looker Studio (consumption + light analysis).
• Strong statistical and analytical skills.
• Fluent English (C2 level, written and spoken).

Preferred

• Experience in campaign-heavy performance marketing environments.
• Experience working closely with tracking implementation teams.
• Familiarity with privacy frameworks (GDPR context).

What We Offer:

• International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
• ️Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
• Career Development: Access training and growth opportunities to help you thrive professionally.
• Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
• Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
• ✈️Remote Work Abroad: Work from another country for up to two weeks per year.
• Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
• Fresh fruit baskets to keep you energized
• Ergonomic workstation s for comfort and productivity
• Access to the corporate benefits platform with exclusive offers
• Company contribution toward your gym membership to support your physical health
• Subscription to amental health app for emotional and psychological well-being

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online .