Senior Manager Retail Brand Europe (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Your Responsibilities

• Implement seasonal campaigns and storytelling concepts in retail stores, ensuring consistent, high-quality execution year-round
• Maintain and enhance Visual Merchandising standards across all retail locations, and train store teams accordingly
• Plan and support impactful new store openings with strong brand presence, engaging customer experience, and membership integration
• Collaborate with internal and external stakeholders across Brand Marketing, Communications, Retail Operations and Buying
• Ensure budget efficiency, transparency, and quality across all Visual Merchandising and Retail Brand initiatives
• Support special retail and membership‑related projects and contribute to overall retail growth and traffic initiatives
• Act as a key point of contact between all DTC and Brand Team members, ensuring alignment and consistency across channels

Your Experience And Competencies

• Passion for retail, brand marketing, and the Birkenstock brand
• 3–5 years of relevant experience in Retail Marketing, Visual Merchandising or Brand Management, ideally within a fashion or lifestyle environment
• Strong communication, collaboration, and stakeholder management skills
• Structured, proactive, and hands‑on with excellent organizational skills
• Team player with a “team‑first” mindset and ability to work across multiple projects
• Fluent in English; additional European languages are a plus
• Experience with MS Office; Adobe Creative Suite knowledge is a plus
• Willingness to travel approximately 60% of working time to key European retail locations to support store openings, Visual Merchandising execution, and quality assurance

We Offer

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities.

Please hand in your application in English.