Senior Web Analyst - sGTM - Hamburg / Remote - 6 Months+

Senior Web Analyst

Location: Remote within Germany. Industry: Tech & Product.

We are looking for an experienced Freelance Senior Web Analyst to support advanced analytics implementation and insights across our digital platforms. In this role, you will help shape the future of B2B by ensuring accurate tracking, reliable data flow, and actionable insights that drive business decisions.

Your Responsibilities

• Implement and optimise analytics tracking using Google Tag Manager (web & server‑side)
• Configure and manage tracking setups in Google Analytics or Adobe Analytics
• Develop and maintain data collection frameworks for web and mobile apps (Android & iOS)
• Collaborate with product and development teams to ensure precise data capture
• Debug tracking and tag issues using browser dev tools, JS Console, Tag Assistant , etc.
• Write and refine SQL queries for validation and reporting
• Provide analytical support and deliver insights based on user behaviour

What We Offer

• Flexible remote freelance collaboration
• A dynamic, data‑driven environment
• Opportunity to work on high‑impact analytics projects with an experienced digital team

What Impresses Us

• Proven experience as a Senior Web Analyst or in a comparable freelance role
• Deep expertise with Google Analytics and/or Adobe Analytics
• Advanced experience with GTM (web + sGTM)
• Strong skills in SQL, HTML, JavaScript, and CSS
• Hands‑on experience with mobile tracking (Android & iOS)
• Excellent debugging and problem‑solving skills
• Ability to work independently and manage multiple projects

If you’re a freelance Senior Web Analyst passionate about data accuracy, advanced tracking, and meaningful insights, we’d love to hear from you.

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