Associate Director, Brand Management

The Associate Director, Brand Management will be a critical member of the German team and Commercial team at Madrigal focused on building and executing a robust go-to market strategy and plan for Prescribers and other key customers. This is a truly unique opportunity to shape a nascent but dynamic MASH (nonalcoholic steatohepatitis) marketplace in preparation for a potential first-to-market therapeutic with blockbuster aspirations.

In partnership with the Commercial Director, this individual will develop and execute Marketing efforts to support a successful German commercial launch of resmetirom. Specifically, this role will be responsible and accountable for the flawless creation and execution of workstreams related to (but not limited to) digital marketing, media, planning, and delivery, and other strategic and operational efforts from inception (tactical strategy) to optimization (analytics), across multiple target consumer audiences and in support of field force efforts.

With support from full-service creative and media agencies, this role will be required and empowered to translate global brand strategy into local brand strategy, including detailed project plans, create actionable project scopes, effectively manage budgets and timelines needed, and deliver high-impact outputs while orchestrating key cross-functional partners and solving business challenges with fit-for-purpose solutions.

Key Responsibilities

• Partner closely with Commercial Director, agency teams and marketing members to design, execute and measure marketing strategies and tactics for resmetirom aligned to global brand strategy and local market realities, positioning, targeting, and messaging and meet all regulations and standards.
• Cross-functional collaboration with Sales, including participation in customer visits and a clear focus on customer needs.
• Lead the brand planning process, including the organization and facilitation of brand meetings.
• Act as a key interface between the brand team and Event Management, including congresses
• Responsible for orchestrating and executing key aspects of an integrated, multi-channel Consumer-directed product promotional plan/mix across personal (point of care) and non-personal channels to drive prescribers through the awareness/adoption funnel to generate resmetirom demand at launch and beyond. Working in close collaboration with the German digital lead.
• Involvement and collaboration with other critical workstreams may include (but not limited to) core/derivative materials (prescribers and patients), disease state education efforts, corporate affairs, market access, , operational needs (print vendors, email/CRM platform management, Veeva), etc.
• Initiative and leverage market research insights and evaluate promotional effectiveness using KPIs/metrics in partnership; adjust tactics/content or strategy as needed based on insights
• Effectively collaborate to ensure alignment and success with cross-functional partners including Market Research, Analytics, Corporate Affairs, Patient Services, Medical Affairs, Regulatory, Legal, Compliance, Market Access, etc.
• Proactively identify new tactical ideas and/or vendors based on evolving customer needs and market dynamics to elevate brand competitiveness, abilities and performance
• Leads agency partners, manages promotional budgets and evaluates brand performance to ensure appropriate resource allocation and timely delivery within financial constraints

Profile

• Extreme business ownership mentality and capability is required – purposeful decision making, strong strategic and analytical skills, effective planning/project management skills, attention to detail, flawless execution, proactively identifies needs or issues, etc.
• Demonstrated success in navigating and solving strategic, operational, organization and marketplace business challenges with fit-for-purpose approaches from inception to execution is required
• Depth and breadth of marketing experiences in terms of channels, stakeholders, disease states, business models, etc.
• Superb communication and cross-functional partnering skills with capability to influence without authority (medical, legal, regulatory, PRC/MLR committee, leadership, agency, etc.)
• Desire to grow and develop professionally to gain more responsibilities resulting in greater organizational impact
• Ability to execute and thrive in urgent business environments that lack structure/processes
• Ability to translate clinical data as appropriate into compelling and easy to understand communications
• Strong analytical skills & ability to translate market research into actionable strategies & tactics
• Engaging communicator for sales force presentation, strong desire to visit and understand prescriber needs through direct customer (co) visits
• Some travel is required

Qualifications

• Bachelor's Degree, MBA preferred
• Candidate must have at least 7-10 years of biopharmaceutical marketing experience
• At least one specialty launch experience within the past 5 years
• Robust experience in digital / non-personal promotion and customer analytics
• Experience in smaller company (or team) environments is a plus

Additional Information

Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business needs. Applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or other characteristic protected by applicable federal, state, or local law.

Unsolicited resumes from agencies should not be forwarded to Madrigal. Madrigal will not be responsible for any fees arising from the use of resumes through this source. Madrigal will only pay a fee to agencies if a formal agreement between Madrigal and the agency has been established.