Associate Director – Content Marketing & Visual Storytelling

Responsibilities

• Lead a long-term content and creative strategy that cuts through the clutter to drive meaningful conversations for demand generation for the businesses.
• Determine a creative vision for the brands and their suite of products and solutions.
• Own high-level creative decisions and oversee the creation & development of creative assets and content inventory.
• Build, lead & inspire a team of content writers and visualization professionals. Set clear objectives and overall success measures. Is involved strategically and operationally with the team.
• Devise a scalable content process that can grow with the team.
• Drive a cohesive client journey across all touchpoints using strong content and design.
• Focus on amplifying the strategic priorities of the business via our content program – covering sectors, strategic solutions, and growth drivers – taking a buyer-based audience approach to our content production, and a digital-first approach. Every content and design work should positively complement the brand improving its brand image as, ‘Reliable and Thought Leader’ and further building ‘Trust and Authority’.
• Build strong partnerships with industry-leading content publications.

Location

Europe/USA

Essential Requirements

• 7-10 years of experience in managing content development, content marketing and designing.
• Of these, at least 6 years of experience in content development and marketing should have been performed. Additionally, you should bring at least 2-3 years of experience in managing a team of copywriters and designers.
• Excellent written and verbal communication skills are a must (English is a must, German or any foreign language is a plus), Content Writing, PR & Comms, Partnership Development & Management, Content Marketing, Creative Thinking, Thought Leadership, and Digital Communication competencies skills are required.
• Strong results-driven mindset, proactive and engaging networker.
• Master’s degree - Preferably MBA (Marketing / Media/ Mass Communication)

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