Associate Director of Communications Marketing (B2B Marketing) Bangkok Based, Relocation Provided

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

• Develop Strategic Communication Plans: Ideate and implement comprehensive email and multi-channel marketing strategies that enhance brand visibility and drive engagement among B2B partners.
• Design Impactful Campaigns: Lead the planning and execution of email marketing campaigns that align with brand guidelines and generate quality leads, working closely with cross-functional teams.
• Optimize Partner Journey: Analyze partner lifecycle data to ensure that communications are relevant, useful, and tailored to partner needs, leveraging Agoda’s competitive advantages.
• Analyze Campaign Performance: Analyze campaign results, derive insights, and continuously refine strategies based on data-driven decision-making.
• Innovate and Experiment: Cultivate an experimental mindset by running A/B tests and exploring new communication strategies to enhance engagement and conversion rates.
• Manage Projects Efficiently: Develop KPIs and OKRs, oversee timelines, and resource allocation to ensure successful campaign execution within business objectives.
• Mentor and Lead a Team: Inspire, mentor, and manage a team of marketing professionals and analysts, fostering talent development and recruiting top performers in the industry.

• Develop Strategic Communication Plans: Ideate and implement comprehensive email and multi-channel marketing strategies that enhance brand visibility and drive engagement among B2B partners.
• Design Impactful Campaigns: Lead the planning and execution of email marketing campaigns that align with brand guidelines and generate quality leads, working closely with cross-functional teams.
• Optimize Partner Journey: Analyze partner lifecycle data to ensure that communications are relevant, useful, and tailored to partner needs, leveraging Agoda’s competitive advantages.
• Analyze Campaign Performance: Analyze campaign results, derive insights, and continuously refine strategies based on data-driven decision-making.
• Innovate and Experiment: Cultivate an experimental mindset by running A/B tests and exploring new communication strategies to enhance engagement and conversion rates.
• Manage Projects Efficiently: Develop KPIs and OKRs, oversee timelines, and resource allocation to ensure successful campaign execution within business objectives.
• Mentor and Lead a Team: Inspire, mentor, and manage a team of marketing professionals and analysts, fostering talent development and recruiting top performers in the industry.
• Extensive Experience: A minimum of 8 years in email marketing, campaign management, or a related field. Strong emphasis on B2B marketing is a plus.
• Analytical Expertise: Proven analytical skills (SQL and Tableau for visualization). Strong ability to interpret data, drive insights, and apply findings to improve campaign effectiveness.
• Strategic Vision: Ability to conceptualize the big picture while aligning communication strategies with broader business goals.
• Leadership Skills: Strong team management experience, with a track record of hiring, developing, and retaining high-performing teams.
• Effective Communication: Excellent written and verbal communication skills to convey complex ideas clearly and persuasively.
• Market Knowledge: In-depth understanding of industry trends, particularly in Tech and the travel sector, to keep Agoda at the forefront of B2B marketing.
• Adaptability: Comfortable in a fast-paced environment and open to exploring new channels and innovative approaches.
• Skills: Advanced SQL skills required; Tableau knowledge advantageous.

• Connects travelers with a global network of 4.7M hotels and holiday properties, plus flights, activities, and more.
• Part of Booking Holdings, fostering a work environment rich in diversity, creativity, and collaboration.
• Opportunity to work with a skillful, driven and diverse team from across the globe.
• Utilizes innovative technologies and strong partnerships to make travel easy and rewarding for everyone.
• Offers a leadership role responsible for formulating and executing communication strategies.
• Provides opportunities to develop strategic communication plans and design impactful campaigns.
• Focuses on optimizing the partner journey and analyzing campaign performance.
• Encourages innovation and experimentation through A/B testing and exploring new communication strategies.
• Focuses on efficient project management, including developing KPIs and overseeing resource allocation.
• Offers mentorship opportunities and leads a team of marketing professionals and analysts.
• Requires extensive experience in email marketing and campaign management, with a strong emphasis on B2B marketing.
• Demands strong analytical expertise and strategic vision.
• Provides an inclusive environment that encourages collaboration and innovation.
• Committed to equal employment opportunity regardless of sex, age, race, and other legally protected characteristics.

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