Bochum Growth Marketing Manager B2B SaaS - DACH (m/f/d)

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We are looking for a strategically minded and operationally strong individual to join us as Growth Marketing Manager (m/f/d) for the DACH region , who will contribute to both acquiring new customers and developing existing customer relationships. This role is aimed at B2B marketing professionals with solid experience in German-speaking markets and a proven track record in managing Account-Based Marketing (ABM) campaigns to generate leads, pipeline and revenue.

As Growth Marketing Manager (m/f/d), you will be responsible for planning and implementing integrated, multi-channel marketing campaigns – with a particular focus on upselling and cross-selling opportunities . You will work closely with our DACH sales team to optimally align target audiences, priorities and messaging, and to reach the right accounts at the right time.

• Planning and executing integrated marketing campaigns to acquire new customers and expand business (upsell/cross-sell) in the DACH region
• Developing and implementing Account-Based Marketing (ABM) programmes in close collaboration with the sales team
• Creation of localised campaign strategies and messaging tailored to the target audiences, industries and purchasing behaviour in the DACH region
• Responsibility for the entire campaign process: briefing, asset coordination, scheduling, execution and reporting
• Use of tools such as 6sense, Salesforce and marketing automation platforms for targeting audiences, campaign orchestration and performance analysis
• Close coordination with teams for content, paid media, events and digital marketing to ensure cross-channel implementation
• Measuring campaign success using relevant KPIs such as engagement, leads, pipeline contribution and revenue
• As a sparring partner for the sales team, providing insights and supporting materials

Your profile

• 3–5 years of experience in B2B marketing, ideally in campaign planning and ABM
• Excellent knowledge of the DACH market and experience in targeting specific audiences
• Successful implementation of demand generation campaigns aimed at acquiring new customers and expanding business
• Experience in sales-oriented collaboration with a focus on pipeline and revenue targets
• Strong project management skills and excellent communication skills
• Native German speaker or business fluent, with very good English skills
• Proficient in using tools such as 6sense, Salesforce, HubSpot, as well as project management tools such as Asana or Monday.com
• Experience in the SaaS environment, business process management or enterprise software
• Knowledge of adapting global campaign strategies for the DACH market
• Understanding of B2B buying journeys and persona-specific engagement tactics

Why us?

• Challenging and varied responsibilities in a key role within Growth Marketing
• Support for personal development, for example through training and mentoring
• Attractive employee benefits, such as direct insurance and capital-forming benefits
• Bicycle leasing options and access to the corporate benefits platform
• Flexible working hours, flat hierarchies, and a hybrid working model
• A highly motivated working environment and teamwork with extensive knowledge sharing
• A modern, high-performance working environment and equipment
• Free drinks, coffee and our own attractive office building with a gym and football pitch
• Regular staff training sessions in our in-house gym

Interested?

Then click on "Apply now". Your application should include a CV in tabular form as well as your certificates (work and degree certificates, overview of grades if applicable) and optionally a cover letter.

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