Brand Manager - 12-Month FTC (All Genders)

Job Description

• Drive Brand Strategy & Execution : Lead the development and implementation of branding strategies for assigned food brand, ensuring strong positioning, clear USPs, and cohesive visual identity.
• Own End-to-End Brand Projects : Take full ownership of product launches, re-positioning, and strategic projects (from planning to execution) ensuring quality, timeliness, and impact.
• Lead Cross-Functional Collaboration : Work closely with internal teams (sales, marketing, product, legal, etc.) and external partners (agencies) to align brand initiatives with business objectives.
• Analyze Performance & Optimize Growth : Monitor key KPIs (e.g., sales growth, volume, customer acquisition, conversion) and use insights to develop actionable plans for brand and business growth.
• Support Assortment & Pricing Decisions : Collaborate on defining product assortments and pricing strategies that align with overall brand goals and market needs.
• Deliver Data-Driven Insights : Maintain and analyze reports, drawing actionable insights to guide brand decisions and improve campaign effectiveness.

Qualifications

• University degree in Economics or a related field, preferably with a focus on Business Administration or Marketing.
• 2–4 years of relevant professional experience in brand or product management within FMCG, retail, or pet food industries.
• Experience in collaborating with and managing external agencies.
• Strategic thinker with a proven ability to translate vision into actionable plans.
• Strong analytical skills combined with a passion for working with numbers and large data sets.
• Solid understanding of key marketing processes and drivers in retail, with a strong focus on e-commerce.
• Excellent written and spoken English; additional foreign language skills are a plus.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint.

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, you will be part of a multinational team. The role offers hybrid working: 60% in the office and 40% at home, with the option to work 20 days abroad in approved countries.

We provide opportunities for professional growth, excellent training and support, wellbeing offers, subsidised transport or bike leasing, and a 20% discount across all our products.

Find out more about the specific benefits at your local office in our blog posts.

• 28 vacation days and days off on 24th and 31st of December.
• Corporate rates at a local gym chain (Body & Soul).
• Company mobile phone for work and personal use.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.