Brand & Marketing Lead, Strategic Business Unit Central Europe (f/m/d)

With us, you will join a 'Big Small Company': Big enough to be international and small enough to have an impact in every role. We invite you to rethink our ways of working to create the Perfect Flow, for people, products, processes and your career.

Brand & Marketing Lead, Strategic Business Unit Central Europe (f/m/d)

We are looking for a new position within the SBU Central Europe leadership team.

The Brand & Marketing Lead, SBU Central Europe, is responsible for driving marketing excellence and brand performance within the Central European region. The role ensures strong commercial execution aligned with customer needs, market dynamics, and business priorities, while building long‑term brand equity and demand generation – with a strong focus on the Hansa brand. As a member of the SBU leadership team, the role acts as the voice of the customer and market, translating insights into actionable marketing and brand strategies that support growth, profitability, and strategic differentiation.

Key Responsibilities

• Marketing & Commercial Execution: develop and implement the SBU CE marketing strategy and annual plan while driving demand through integrated campaigns, channel programs, and activation activities. Lead go‑to‑market execution by enabling Sales, defining channel marketing strategies, and supporting key customer partnerships.
• Brand Management: own and develop the Hansa brand in SBU CE, ensuring consistent positioning, messaging, and activation in line with Group guidelines. Strengthen brand awareness and preference while continuously monitoring performance and driving improvements.
• Market & Customer Insight: translate customer and market insights into clear marketing priorities and use analytics to enhance effectiveness and ROI. Identify growth opportunities and uncover white‑space potential in the market.
• Leadership & Collaboration: lead and develop the SBU CE marketing team while ensuring effective use of marketing frameworks and tools. Collaborate closely with Sales, Supply Chain, and Group Marketing and contribute to regional strategy as part of the SBU leadership team.

The role reports directly to Jaakko Marjanen, EVP of SBU Central Europe. It is based in Stuttgart, Germany, and includes occasional travel.

Ideal Candidate

• Experience in B2B business with a 3‑tier distribution model; industry experience in bathroom or construction sectors preferred.
• Marketing leadership experience in a division, business unit, or regional context.
• Proven expertise in brand management and demand generation.
• Strong commercial, customer‑centric, and analytical mindset.
• Comfortable operating at the customer interface and managing multiple stakeholders in a matrix organization.
• Demonstrated people leadership and change‑management capabilities.
• Bachelor’s or master’s degree in marketing, business, or a related field (or equivalent experience).
• Fluent in German and English; additional languages are an asset.
• Hands‑on working style with strong business acumen.
• Curious, creative, solution‑driven team player with excellent communication skills.

Our mind and focus are strongly in the future, although we have been pioneers of the industry for a long time. We are looking for people who can rethink and who have a mindset of improving. Our culture allows you to be a valued part of our international community and focus on making an impact. With us, you can be a part of making the smartest water solutions, which are present and connected to your environment, every day.

Please submit your application with your CV by March 16, 2026.