Business Development Manager SaaS (Germany)

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset — no bureaucracy, just bold ideas, creative problem‑solving, and a team that genuinely loves what they do.

We turn every spark of an idea into a real product — from first concept to full production — and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more — if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!).

Business Development Manager – Shelly SaaS

Your Role

You drive the go‑to‑market success of Shelly SaaS and turn a powerful new solution into real commercial growth. You build relationships across integrators, electricians, installers, and direct customers, while helping them see how quickly they can launch tailored smart solutions with flexible UI/UX and backend options, without heavy development work.

What makes you a great fit

• You bring 5+ years of experience in business development, sales, or strategic partnerships in SaaS, IoT, building automation, BMS, industrial automation, or enterprise software
• You have at least 2 years of experience leading, mentoring, or managing a commercial team
• You have solid international experience and understand how to grow business across different markets, partners, and customer needs
• You know how to build pipeline, open new doors, and manage B2B and B2B2C sales cycles from first contact to signed deal
• You translate technical capabilities into clear customer value and confident commercial conversations
• You have experience working with channel partners, distributors, installers, integrators, or contractor ecosystems
• You feel comfortable building processes, playbooks, and structure from scratch
• You communicate clearly, negotiate confidently, and manage stakeholder relationships with ease
• You speak and write English fluently; additional languages are a strong advantage
• You are comfortable representing Shelly at international events, customer meetings, and partner visits

Your Responsibilities

• You define and execute the business development strategy for Shelly SaaS across integrators, electricians, installers, and direct customers
• You identify, approach, and win new partners, including system integrators, BMS providers, enterprise clients, and other strategic accounts
• You create a scalable commercial pipeline and clear processes for prospecting, qualification, demos, proposals, and onboarding
• You hire, lead, and develop a high‑performing business development team as the function grows
• You open new international markets and expand Shelly SaaS through the right partnerships, channels, and commercial priorities
• You work closely with Product, Engineering, and other internal teams to turn market feedback into stronger offers and better customer solutions
• You set KPIs, track team performance, and share clear insights and recommendations with leadership
• You represent Shelly at trade shows, conferences, and partner meetings, and turn conversations into long‑term business opportunities

What is in it for you

• A welcoming, collaborative team
• Meaningful products and services that people actually use and love.
• Learning opportunities to sharpen your skills
• Competitive salary + Performance bonuses