Campaign Manager Specialist - German Speaking

Your privacy is important to us* WFP is a 2020 Nobel Peace Prize Laureate.* WFP offers a highly inclusive, diverse, and multicultural working environment.* WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.* A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.* We offer an attractive compensation package (please refer to the **Terms and Conditions** section of this vacancy announcement).ShareTheMeal currently has more than 1.9 million users worldwide, who have shared more than 290 million meals (US$ 200 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.**PURPOSE OF THE ASSIGNMENT** For our new growth plan focused on content and localisation as we expand our marketing activities into new countries, we are looking for a data-driven search ads specialist to join our marketing team. This role sits within the marketing team and will focus on growing our donor base through paid search campaigns. The candidate will be responsible for driving high-intent traffic and customer acquisition through paid search channels such as Google Ads, ASA, and other search networks. They will manage end-to-end SEM campaigns, from keyword research to bidding strategy to performance analysis and landing page testing. They will work with content and localisation stakeholders to ensure best in class, localised content on all our local market channels.**ACCOUNTABILITIES / RESPONSIBILITIES** Work with content and localisation stakeholders on creating compelling ad copy aligned with brand tone and optimized for conversion**QUALIFICATIONS AND EXPERIENCE REQUIRED** **Education** 5 years' experience managing Search Ads marketing campaigns Experience in managing multi-million budgets **Hard skills** Proficiency in Google Ads Editor, Google Analytics 4 (GA4), and conversion trackingExcellent Excel/Sheets skills for data analysis **Soft skills** Strong analytical abilities, both quantitative and qualitative. Ability to make technical decisions that balance platform-specific needs with cross-platform efficiency. Excellent problem-solving skills Ability to interact with managers and stakeholders with maturity and tact. Mature judgment with strong interpersonal skills. Self-motivated and able to work with a high degree of autonomy. Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish). * All applications must be submitted exclusively through our online recruitment system. We do not accept CVs or spontaneous applications by email.* If you experience challenges while submitting your online application, please contact us at for technical support only.* Please note that applications sent to this email address cannot be considered.* We strongly recommend that your profile is accurate, complete, and includes your employment records, academic qualifications, language skills and UN Grade (if applicable).* Once your profile is completed, please apply, and submit your application.* Kindly note the only documents you will need to submit at this time are your CV and Cover Letter* Additional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future time* Only shortlisted candidates will be notified
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