Category & Commercial Growth Manager (all genders)

Your Tasks

As Category & Commercial Growth Manager (all genders), you drive sustainable growth across categories and key customers by combining strategic category management, shopper insights and commercial performance analytics. You act as a category management partner: internally by shaping growth priorities, commercial targets and strategic recommendations, and externally by representing Beiersdorf in customer meetings as a trusted category and insights sparring partner, especially in category reviews. The role is designed for a high‑potential candidate who wants to grow into a future leadership or strategic role within Commercial, Category Management or Revenue Growth Management.

Key Responsibilities & Jobs-to-Be-Done

1. Shape strategic Category Management for growth:

• Develop and refine category strategies based on shopper, market and performance insights.
• Identify structural growth opportunities across categories (e.g. shopper missions, price tiers, formats, portfolio roles).
• Translate category trends into clear strategic implications for portfolio, promotion and distribution.
• Act as an internal thought leader for category growth topics.

2. Act as Category Management partner to Retailers:

• Participate regularly in customer meetings, especially category reviews, as CM and insights partner.
• Prepare and deliver fact‑based, compelling category stories tailored to individual retailers.
• Challenge customer perspectives using data, shopper insights and scenarios.

3. Enable growth‑focused commercial decision‑making:

• Serve as a trusted strategic advisor to Sales, S & CM and leadership teams.
• Identify, quantify and prioritize key sales growth drivers.
• Co‑define growth ambitions and commercial targets together with customer teams.

4. Drive promotion and execution effectiveness:

• Analyze promotional performance across categories and customers.
• Act as sparring partner for Sales and Marketing on promotional strategy evolution.

5. Build scalable insight & growth frameworks:

• Own and further develop category and growth KPI frameworks.
• Ensure insights are scalable and accessible via dashboards and analytical tools.
• Act as a change driver to raise analytical and category management maturity.

Your Profile

• Several years of experience in Category Management, Commercial Excellence, Sales Analytics or related FMCG roles.
• Strong understanding of category dynamics, shopper behavior and retail environments.
• Proven ability to translate data into strategic insights and recommendations.
• Confident communicator and sparring partner across functions and towards retail customers.
• Analytical mindset and experience with reporting and dashboard tools (e.g. Power BI).
• Fluent in German (C1 level) and English, capable of handling complex professional and technical communication.
• Completed degree in business administration from a university or university of applied sciences.

Development Perspective

This role offers a strong development path towards Revenue Growth Management, portfolio or pricing roles, broader strategic responsibility within Sales or Category Management, and future leadership positions based on proven impact and influence.