Category Director / Brand Lead – Consumer Health

Category Director / Brand Lead – Consumer Health

Location: Germany (Hybrid)

Industry: Global Consumer Health

Walker Cole International is supporting a global Consumer Health organisation experiencing significant growth across its brand portfolio. We are seeking an accomplished Category Director / Brand Lead to define category strategy, elevate brand performance, and drive commercial momentum across multiple European markets. This is a high‑visibility leadership position with the autonomy to influence how the category grows, innovates, and competes.

Role Overview

• Create and drive the long‑term category vision, ensuring clear direction for portfolio growth, brand positioning, and commercial execution.
• Build consumer‑centric marketing plans that integrate digital, eCommerce, pharmacy retail, and healthcare‑professional channels.
• Lead cross‑functional collaboration with key internal partners across Marketing, Medical, Regulatory, Supply Chain, and Commercial teams.
• Own and manage P&L responsibilities, using data and market insights to optimise pricing, performance, and channel strategy.
• Shape the innovation pipeline and champion new product development based on consumer trends and competitive dynamics.
• Provide leadership and mentorship to brand teams, reinforcing a culture of agility, accountability, and creativity.

Candidate Profile

We are looking for an experienced commercial leader with:

• 10+ years of experience in Consumer Health, OTC, or FMCG brand management.
• A track record of delivering strong category performance and brand growth.
• Confidence leading digital marketing, eCommerce activation, and 360° brand communication.
• Experience working within regulated categories such as OTC medicines, medical devices, food supplements, or cosmetics.
• Strong analytical thinking, commercial acumen, and the ability to influence senior stakeholders.
• A balance of strategic vision and hands‑on leadership.
• English fluency is required; German language skills are an advantage but not essential.

What’s Offered

• A senior strategic role within a business investing heavily in Consumer Health expansion.
• Opportunity to shape category strategy and brand growth with full leadership visibility.
• A collaborative, forward-looking culture focused on innovation and execution.
• Competitive compensation package, performance bonus, and long‑term career progression.

Category Director | Brand Lead | Consumer Health | OTC | Healthcare Marketing | FMCG Marketing | Pharmaceutical Marketing | Brand Strategy | Category Strategy | Portfolio Management | P&L Ownership | Commercial Strategy | Digital Marketing | eCommerce Activation | 360 Brand Communication | Innovation Pipeline | New Product Development | NPD | Market Insights | Brand Building | Brand Equity | Strategic Planning | Cross-functional Leadership | Stakeholder Management | Data-driven Decision Making | Go-to-Market Strategy | Channel Strategy | Multi-market Leadership | Growth Mindset | Fast-paced Environment | Senior Brand Management | Category Growth