Channel Manager- EMEA New Amsterdam, North Holland, Netherlands; Berlin, Berlin, Germany; Bruss[...]

Amsterdam, North Holland, Netherlands; Berlin, Berlin, Germany; Brussels, Brussels-Capital, Belgium; Stockholm, Stockholm, Sweden

Location: EMEA, Remote

The Channel Manager will build, enable, and scale Unframe’s partner ecosystem. This role is responsible for developing strategic partnerships (VARs, GSIs, MSPs and technology partners), driving sourced and influenced revenue, and ensuring partners are effectively enabled to position and sell Unframe solutions.

You’ll work cross-functionally with Sales, Marketing, Product, and Customer Success to create a repeatable, scalable partner motion.

Key Focus Areas

Partner Strategy & Recruitment

• Develop and execute Unframe’s channel strategy aligned to revenue goals
• Identify, recruit, and onboard high-value channel partners
• Build joint business plans with key partners
• Establish clear partner segmentation and coverage models

Enablement & Activation

• Create and deliver partner enablement programs (sales training, technical onboarding, certifications)
• Equip partners with positioning, messaging, and competitive differentiation
• Support partners in pipeline generation and deal execution
• Drive joint marketing campaigns and co-selling initiatives

Revenue & Performance Management

• Own partner-sourced and partner-influenced revenue targets
• Forecast channel pipeline and performance metrics
• Establish KPIs and reporting dashboards
• Ensure alignment between direct sales and channel teams

Cross-Functional Collaboration

• Work closely with Sales to ensure clean rules of engagement
• Partner with Marketing on demand generation programs
• Provide product feedback based on partner/customer insights
• Collaborate with Customer Success on joint account expansion strategies

Core Skills

• 5+ years in channel sales, partnerships, or ecosystem development (B2B SaaS or AI preferred)
• Proven track record of building and scaling partner revenue
• Experience working with VARs, GSIs, MSPs, or cloud providers
• Strong understanding of enterprise sales cycles
• Excellent relationship-building and negotiation skills

Nice-to-Have Skills

• Experience in AI, data, or enterprise technology
• Familiarity and success selling and recruiting into VAR ecosystems
• Experience in early-stage or high-growth startups

Benefits

• Work at the forefront of enterprise AI adoption
• Build and shape the partner ecosystem from the ground up
• High ownership and visibility
• Competitive compensation + performance incentives