Crypto.Com: Product Marketing Manager (Exchange Product)

Overview

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading) we’re hiring a Product Marketing Manager to lead our go‑to‑market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.

This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast‑paced, high‑ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

Responsibilities

Strategy & Positioning

• Partner with product and strategy teams to own the roadmap for the Exchange vertical.
• Develop value propositions that differentiate our platform in a competitive global market.
• Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high‑frequency traders) and map tailored journeys for each.
• Lead creative and copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Work closely with product managers to align on roadmap priorities and customer feedback loops.

Launch Execution

• Partner with the product team to manage go‑to‑market planning for feature launches.
• Conceptualize integrated marketing campaigns across in‑app, email, web, social, and earned media for user acquisition.
• Ensure campaigns are timely, scalable, and data‑informed by working with marketing, growth and product teams.
• Coordinate with local market teams to adapt messaging for region‑specific rollouts, including localization of product messaging and competitive insights.

Customer Insights & Market Intelligence

• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX and messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.

Growth & Retention

• Design lifecycle programs that drive user activation, trading volume, and long‑term retention.
• Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
• Work with data, analytics and product teams to identify drop‑off points and optimize onboarding and reactivation flows.

Performance & Reporting

• Define KPIs across funnel metrics, retention, and campaign impact with Growth and Product.
• Report using tools such as GA4, Tableau, and Mixpanel to iterate quickly.

Requirements

• 3 to 5 years of experience in product marketing, ideally with a crypto background.
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills; able to simplify complex ideas and tell stories that convert.
• Highly collaborative, experienced in cross‑functional work in fast‑paced environments; bias to action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.
• Bonus: Crypto native or familiarity with community‑led growth.

Compensation: $120,000 – $168,000 a year.

Benefits

• Competitive salary
• Attractive annual leave entitlement, including birthday and work anniversary perks
• 401(k) plan with employer match
• Company‑sponsored group health, dental, vision, and life/disability insurance
• Work flexibility: flexible hours and hybrid or remote setup
• Internal mobility program offering diverse career scope
• Benefits packages vary by region; details available from talent acquisition.

Crypto.com is an equal‑opportunity employer committed to creating an environment where opportunities are presented to everyone in a fair and transparent way.